Strategic Marketing Specialist – Critical Industries

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Support initiatives aimed at market-driven growth across various industries.

• Identify and activate marketing opportunities that align with ABB Electrification’s strategic goals.

• Establish ABB as a reliable technology partner.

• Analyze customer challenges, purchasing motivations, and decision-making processes to guide market positioning, value propositions, and messaging.

• Transform long-term business strategies into actionable go-to-market and campaign strategies with defined objectives and success metrics.

• Facilitate market intelligence regarding technology trends, customer requirements, and emerging applications.

• Plan, develop, and oversee the execution of integrated marketing campaigns.

• Collaborate with segment leaders and product teams to uncover new business opportunities and support segment-focused marketing efforts.

• Create messaging frameworks and content specifications that convey ABB’s value across the industry lifecycle.

• Ensure consistent messaging across digital platforms, events, content, and partner channels.

• Work alongside segment leaders to represent ABB within key industry organizations at both regional and national levels.

• Identify opportunities for speaking engagements, panels, white papers, and industry collaborations in conjunction with communications.

• Provide support for key trade events, conferences, and customer forums.

⛳️ Requirements

• A bachelor’s degree in business, marketing, engineering, or a related discipline.

• Over 5 years of experience in electrification, power, digital infrastructure, or related fields, with a background in marketing, product management, segment leadership, or sales.

• Proficient in organizing information and effectively communicating with diverse audiences.

• Proven ability to work collaboratively across multiple functions and influence without direct authority.

• High say/do ratio—establishes clear commitments and consistently delivers results with credibility.

• Strong analytical, communication, and presentation abilities.

• Willingness to travel up to 20% within the U.S.

🏝️ Benefits

• Choice between two medical plan options: a PPO plan known as the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) referred to as the High Deductible Plan.

• Choice between two dental plan options: Core and Core Plus.

• Vision benefits provided.

• Company-paid life insurance at 2X base pay.

• Company-paid AD&D at 1X base pay.

• Voluntary life and AD&D options—100% employee-paid up to specified maximums.

• Short Term Disability coverage for up to 26 weeks at company expense.

• Long Term Disability coverage at 60% of pay, fully company-paid; option to “buy-up” to 66 2/3% of pay.

• Supplemental benefits available—100% employee-paid (including accident insurance, hospital indemnity, critical illness, and pet insurance).

• Parental Leave of up to 6 weeks.

• Employee Assistance Program offered.

• Health Advocate support resources available for mental/behavioral health, general health navigation, virtual health, and infertility/adoption services.

• Employee discount program in place.

• 401k Savings Plan with company contributions.

• Employee Stock Acquisition Plan (ESAP) available.

• 11 paid holidays observed.

• Vacation policy based on years of service for hourly and non-exempt positions.

• Vacation under a permissive time away policy for salaried exempt positions.

• Eligibility for short-term incentive plan/annual bonus.