Marketing Coordinator

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Assist in the formulation and execution of strategic performance and growth initiatives within the Industrial Specialties Division.

• Acquire foundational knowledge of product lines, customer segments, customer requirements, competitive offerings, pricing, and policies.

• Engage in training sessions and gain insights from senior leadership.

• Contribute to projects that tackle challenges faced by 3M business units.

• Perform market research to uncover trends, target demographics, and conduct competitive assessments.

• Aid in the planning, execution, and evaluation of marketing campaigns.

• Gather, analyze, and interpret data from various digital marketing channels.

• Create and uphold dashboards and reports that monitor key performance indicators (KPIs).

• Offer insights and suggestions to enhance marketing strategies.

• Collaborate with marketing, sales, product development, technical teams, supply chain, channel partners, and business executives.

• Track and report on marketing performance utilizing Google Analytics, social media insights, and email marketing tools.

• Carry out administrative duties such as maintaining databases, generating reports, and organizing meetings.

• Adhere to corporate policies, procedures, and security protocols.

⛳️ Requirements

• A High School Diploma/GED or higher (must be completed and verified prior to commencement).

• Experience in B2B marketing, product marketing, or portfolio management, particularly within industrial, packaging, manufacturing, or distribution-oriented sectors.

• Comprehensive understanding of packaging applications and customer needs, which includes packaging productivity, bonding, sealing, protection, automation, sustainability, and channel dynamics.

• Commercial business insight that links portfolio decisions to growth in revenue, margin enhancement, market share increase, and customer retention.

• Skills in market research and competitive analysis.

• Ability to make data-driven decisions, including the analysis of sales performance, pipeline data, market share, pricing, profitability, and customer segmentation.

• Skills in cross-functional collaboration.

• Capability in project management.

• Strategic thinking and problem-solving abilities.

• Excellent communication and presentation skills.

• Proficiency in Excel, PowerPoint, CRM platforms, Power BI/Tableau, market research tools, or other analytics/reporting systems.

• Must possess legal authorization to work in the country of employment without sponsorship for employment visa status.

🏝️ Benefits

• Competitive pay and benefits.

• Programs that promote physical and financial well-being.

• Opportunities for training and development.

• Exposure to senior leadership.