Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate strategies and develop as well as enhance self-service customer lifecycle initiatives.

• Identify key milestones, messaging, and experiences that foster successful onboarding, product adoption, and account retention.

• Collaborate with cross-functional partners to construct and manage the in-app customer lifecycle strategy.

• Programmatically launch pertinent communications and refine approaches as the product matures.

• Manage projects related to self-service email and in-app lifecycle programs.

• Establish timelines, deliverables, and resource allocations across various teams.

• Investigate, experiment with, and employ AI tools and methodologies.

• Assess program effectiveness and customer engagement metrics.

• Provide insights to stakeholders and make adjustments based on data analysis.

• Work alongside Product, Customer Success, Product Marketing, Product Operations, Brand Creative, and Marketing Operations.

• Direct the implementation of new self-service lifecycle initiatives.

• Deliver program reports and insights, while recommending enhancements.

• Participate in quarterly and annual strategic planning and communicate the impact of lifecycle initiatives.

⛳️ Requirements

• A minimum of 6 years of pertinent experience in Lifecycle Marketing, Customer Education, or Product Marketing roles.

• At least 3 years of experience in creating or supporting B2B product adoption or customer education initiatives.

• Established history of developing and executing cross-functional projects with customer-facing outcomes, from ideation to reporting and future planning.

• Proven expertise in standalone and ongoing marketing campaigns that achieve product adoption results.

• Preferred: 3–5 years of experience managing in-app communications or digital adoption strategies.

• Preferred: Ability to collaborate with Product teams, interpret technical roadmaps into adoption strategies, and influence without direct authority.

• Preferred: Experience with data-driven experimentation and test design.

• Preferred: Capacity to prioritize high-impact tasks and foster alignment across teams.

• Preferred: Familiarity with social media marketing and the associated technology landscape.

• Preferred: User-level experience with Salesforce, Customer.io, Pendo, Gainsight, Claude, or Gemini.

🏝️ Benefits

• Comprehensive BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.

• Full, complimentary access to Modern Health, including coaching, therapy sessions, and digital wellness resources.

• 401(k) plan featuring a 50% company match on your first 6% of contributions (equating to a 3% total match).

• 100% employer-covered Life and Disability insurance.

• Flexible PTO policy along with company-wide Rest & Recharge days.

• Up to 16 weeks of paid parental leave.

• $1,000 USD annual Lifestyle Spending Account.

• One-time $550 USD stipend for home office setup.

• Monthly $50 USD internet stipend.

• 16 hours of paid volunteer time annually.

• $100 annual charitable donation matching.

• Pre-tax commuter benefits.

• Subsidized child/eldercare services through Care.com.

• Discounted pet insurance available through Figo.

• Complimentary personalized financial wellness support via Your Money Line.

• Flexible work location options where applicable.