Campaign Marketing Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Transform business strategy, customer requirements, and growth objectives into a well-defined campaign roadmap.

• Identify key audiences, relevant use cases, purchasing moments, and potential growth opportunities.

• Create campaign briefs that outline the audience, objectives, insights, messaging, creative direction, channels, offers, and success metrics.

• Establish success metrics for campaigns, including qualified pipeline, engagement levels, adoption rates, and indicators for expansion.

• Develop integrated campaign concepts targeting Owners, Developers, and General Contractors.

• Formulate messaging and content direction that addresses customer challenges, desired outcomes, and market intent.

• Consolidate paid, owned, field, sales, and customer touchpoints into cohesive campaigns.

• Collaborate with Creative, Content, Growth, GTM Engineering, Events and ABM, Communications, Enablement, Sales, Product, and central marketing teams.

• Align priority segments, accounts, and campaign objectives with pipeline strategies.

• Construct audiences, activate campaigns, test hypotheses, and enhance performance alongside GTM Engineers.

• Equip customer-facing teams to convey campaign narratives during customer interactions and adoption initiatives.

• Evaluate and enhance audience targeting, messaging, creative, offers, and channel distribution based on performance data.

• Keep track of market trends, target accounts, customer interactions, competitive landscape, product launches, and intent signals.

• Develop a campaign roadmap, execute integrated campaigns, establish repeatable optimization processes, and contribute to pipeline, product adoption, and growth objectives.

⛳️ Requirements

• A minimum of 3 years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or similar roles.

• Proven ability to design and implement multi-channel campaigns that yield measurable business outcomes.

• Strong creative instincts with the capability to translate customer insights into clear campaign concepts, messaging, and content direction.

• Proficient in using performance data to assess campaign effectiveness, diagnose successes, and suggest actionable next steps.

• Experience working collaboratively with Sales, Account Management, Customer Success, Product, Growth, and creative teams.

• Excellent project management skills and the ability to unite multiple contributors around a clear plan.

• Experience in construction, real estate, financial services, or vertical SaaS is advantageous.

🏝️ Benefits

• Equity in the form of stock options.

• Current market medical, dental, and vision coverage.

• Unlimited PTO policy / uncapped vacation [US ONLY].

• Competitive benefits package.

• Learning Grant program for continuous professional development.

• 401k with match and expedited vesting [US ONLY].

• Company events, such as Connect Week.

• Reasonable accommodations for qualified individuals with disabilities.