Senior Customer Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement programs that engage Demandbase customers throughout their journey, fostering product adoption, growth, and retention.

• Create and execute integrated campaigns across various lifecycle touchpoints.

• Spearhead Demandbase AI adoption initiatives with tailored audience strategies, messaging, offers, and customer pathways.

• Develop land-and-expand campaigns aimed at new business units, child accounts, buying groups, and key stakeholders.

• Collaborate with Sales and Customer Experience on account-based expansion initiatives.

• Work alongside Product Marketing on product launches and translate these into customer-facing campaigns.

• Develop campaigns utilizing email, in-product experiences, customer events and user groups, webinars, educational content, and outreach from Sales/CS.

• Assess campaign performance and fine-tune programs based on engagement, adoption, and expansion metrics.

• Chart the customer journey and pinpoint opportunities where scaled marketing can enhance customer experience and business results.

• Create triggered lifecycle programs based on customer actions, lifecycle stage, and product usage.

• Design programs for welcome/onboarding, new-user activation, product adoption, renewal preparation, expansion, and re-engagement.

• Craft tailored engagement strategies for users, practitioners, and executive stakeholders.

• Develop repeatable programs that complement high-touch engagements from Customer Success.

• Oversee scaled customer communications across Marketo, ChurnZero, Pendo, and other customer interaction channels.

• Construct customer segmentation and activation frameworks that connect data and capabilities across various platforms.

• Collaborate with Revenue Operations, Customer Experience, Product, and additional teams on customer data, tools, and audience governance.

• Manage the customer communications calendar, identifying overlaps, gaps, and potential opportunities.

• Establish templates and editorial guidelines for brand voice, tone, content quality, relevance, and customer experience.

• Organize and implement recurring newsletters, product communications, customer education, and event promotions.

⛳️ Requirements

• 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related field, preferably within B2B SaaS.

• Proven experience in creating integrated campaigns linked to measurable outcomes such as product adoption, growth, engagement, or retention.

• Background in developing account-based or expansion campaigns within enterprise accounts, engaging multiple personas, buying groups, or business units.

• Familiarity with Demandbase One is a significant advantage.

• Strong grasp of the B2B SaaS customer journey.

• Experience collaborating across Marketing, Customer Success, Product, Sales, and Operations.

• Exceptional editorial judgment and a solid understanding of brand voice, tone, and content quality.

• Ability to translate product concepts into clear and persuasive customer communications.

• Strong cross-functional leadership capabilities.

• Capability to independently structure, strategize, and drive momentum in programs involving multiple teams and stakeholders.

• Practical experience with Marketo or similar marketing automation tools.

• Thorough understanding of segmentation, targeting, database management, and campaign operations.

• Experience with platforms like ChurnZero and Pendo is advantageous.

• Proven ability to work with various customer data sources and activation platforms to create audience segmentation and triggered lifecycle programs.

• Comfortable utilizing AI in daily marketing workflows for enhanced efficiency, personalization, content development, analysis, and campaign execution.

• Experience in marketing or promoting AI-powered products or features is a plus.

• Analytical mindset with confidence in using campaign, customer, and product usage data.

• Authorized to work lawfully in the United States.

• Must indicate whether future immigration sponsorship will be necessary.

• Familiarity with marketing technology including Marketing Automation (e.g., Marketo), Salesforce, webinar and event platforms (e.g., ON24), and project management tools (e.g., Asana).

🏝️ Benefits

• Up to 100% coverage for Medical, Dental, and Vision premiums for you and your entire family.

• $1,000 personal development stipend.

• Flexible PTO policy.

• No internal meetings on Fridays.

• Access to the Modern Health mental wellness platform.

• Subscription to Headspace.

• Access to Ginger.

• 13 paid holidays.

• Additional two weeks off for all Demandbase employees (week of July 4th and Thanksgiving).

• 401(k) plan.

• Short-term disability coverage.

• Long-term disability coverage.

• Life insurance benefits.