Strategic Marketing Manager – Industry Vertical Leader

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with Industry Leaders and Partners-in-Charge to create and uphold comprehensive go-to-market strategies for designated industry verticals.

• Ensure vertical marketing initiatives align with the overall strategic goals, growth objectives, and business development priorities of the firm.

• Analyze market trends, competitive landscape, client requirements, and emerging opportunities to pinpoint differentiation and growth prospects.

• Organize annual and quarterly strategic planning meetings with industry leadership.

• Formulate strategies for target accounts, target audiences, and market segmentation.

• Convert growth strategies into annual marketing plans that include objectives, initiatives, budgets, and success metrics.

• Prioritize marketing investments across various channels, including events, sponsorships, thought leadership, digital campaigns, partnerships, and business development efforts.

• Advise on resource allocation and marketing expenditures based on business impact and return on investment.

• Develop and oversee integrated marketing roadmaps.

• Conduct market research and competitive analysis; keep track of industry developments and offer recommendations.

• Evaluate sponsorships, conferences, partnerships, and speaking opportunities.

• Create business cases and recommendations for new marketing investments and growth initiatives.

• Oversee the strategic direction of marketing initiatives within assigned verticals.

• Work in conjunction with marketing specialists, business development teams, subject matter experts, and external vendors.

• Set goals, success metrics, and accountability for marketing programs.

• Provide guidance to Industry Leaders and Partners-in-Charge while fostering relationships with partners, practice leaders, business development professionals, and firm leadership.

• Facilitate alignment and consensus among stakeholders regarding strategic priorities.

• Deliver strategic updates, insights, and recommendations to leadership teams.

• Define and track KPIs related to awareness, engagement, pipeline generation, client acquisition, and revenue growth.

• Assess marketing performance and provide data-driven recommendations for optimization.

• Lead quarterly and annual business reviews.

• Adjust go-to-market strategies based on outcomes, market shifts, and stakeholder feedback.

⛳️ Requirements

• 5–8+ years of progressive marketing experience, encompassing strategic planning, go-to-market development, and growth-oriented marketing within professional services, B2B sectors, financial services, consulting, or similar fields.

• Proven track record of collaborating with senior executives and influencing strategic business decisions.

• Experience in industry vertical marketing specifically within Manufacturing, Real Estate, Nonprofit, Venture Capital, Private Wealth, Sustainability, or Financial Services.

• Strong grasp of market segmentation, positioning, demand generation, account-based marketing, and alignment with business development.

• Excellent analytical and strategic thinking abilities, with a knack for translating data and market insights into actionable recommendations.

• Background in developing and managing integrated marketing plans and budgets.

• Strong skills in executive communication, presentation, and stakeholder management.

• Capability to lead through influence in a matrixed organization without direct authority.

• Proven project leadership skills with a history of driving complex initiatives to successful completion.

• Proficient with CRM, marketing automation, reporting, and project management tools.

🏝️ Benefits

• Comprehensive Health Coverage – Medical, dental, and vision.

• Retirement & Financial Planning Support – 401(k) with matching contributions, financial wellness programs.

• Generous Paid Time Off – Vacation, sick leave, holidays, parental leave, and volunteer days.

• Flexible Work Arrangements – Options for hybrid or remote work and flexible hours.

• Performance-Based Bonus – Recognition for your contributions through discretionary bonuses.

• Professional Development Opportunities – Tuition reimbursement, certifications, and mentorship programs.

• Career Growth & Internal Mobility – Clear pathways for advancement and role transitions.

• Inclusive & Supportive Culture – DEI initiatives, employee resource groups, and wellness programs.

• Competitive compensation.

• Opportunities for professional advancement.