Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete lifecycle marketing strategy, overseeing everything from Cloud signup onboarding to activation, conversion, and expansion.

• Foster trial-to-paid conversions, increase MQL volume, and influence the sales pipeline.

• Develop behavior-driven nurture programs utilizing product usage data, content interaction, and intent signals.

• Craft and enhance onboarding journeys specifically tailored for ClickHouse Cloud signups.

• Collaborate with Growth PMs and the product team to synchronize email communications with in-product experiences to boost activation.

• Implement continuous nurture strategies for the sales-led funnel, categorized by persona, use case, and funnel stage.

• Create and execute a testing roadmap encompassing subject lines, sending frequency, content formats, and channel combinations.

• Monitor and report on lifecycle funnel metrics for both PLG and SLG.

• Analyze conversion rates at each stage, pinpoint drop-off areas, and execute enhancements.

• Keep abreast of industry trends, competitor movements, and new technologies to uncover lifecycle opportunities.

⛳️ Requirements

• Over 6 years of experience in managing lifecycle, email, or growth marketing initiatives; experience can be cumulative across different roles.

• Minimum of 3 years in a company focused on database, data infrastructure, developer tools, APIs, or other technical products aimed at developers or data professionals.

• Demonstrated success in creating behavior-triggered lifecycle programs that significantly enhanced activation, conversion, and pipeline within a PLG company offering a free trial, free tier, or self-serve signup.

• Competence in analyzing data, recognizing trends, conducting experiments, and making informed, data-driven decisions.

• Exceptional written and verbal communication abilities.

• Proven experience in producing engaging content for developers and collaborating closely with engineers and product teams.

• Strong project management and organizational capabilities.

• Ability to juggle multiple programs simultaneously while adhering to deadlines.

• Preferred: experience at a company that offers an open-source product.

🏝️ Benefits

• Flexible work environment with options for remote work.

• Contributions from the employer towards healthcare costs.

• Stock options granted to every new team member.

• Flexible time off policies in the US.

• Generous time-off allowances in other countries.

• USD$500 allowance for home office setup for remote employees.

• Opportunities to connect with colleagues during company-wide offsite events.