B2B Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Create and implement integrated, multi-channel campaigns aimed at generating demand, building pipeline, and increasing revenue.

• Convert business objectives into cohesive campaigns utilizing email, paid media, web, events, and sales outreach.

• Oversee the complete campaign execution process, including the construction and launch of campaigns within HubSpot.

• Develop, test, and implement HubSpot campaign components, such as emails, landing pages, workflows, and forms.

• Collaborate with Lifecycle Marketing on segmentation strategies, targeting, and scheduling.

• Manage campaign workflows and triggers to facilitate lead generation and nurturing initiatives.

• Ensure accurate tracking, tagging, and attribution for all campaigns.

• Work alongside product marketing, content, design, and sales teams to align messaging and campaign objectives.

• Partner with Revenue Operations to synchronize Salesforce and HubSpot for effective campaign tracking and lead management.

• Assist sales teams with insights from campaigns, strategies for follow-up, and the provision of enablement resources.

• Establish key performance indicators (KPIs) such as MQLs, pipeline growth, conversion rates, and overall campaign ROI.

• Analyze and enhance campaign performance through A/B testing, messaging adjustments, timing, and channel optimization.

• Create and maintain campaign reporting dashboards within HubSpot.

• Ensure adherence to CAN-SPAM and GDPR compliance standards.

• Keep campaign data and attribution tracking organized and accurate.

⛳️ Requirements

• 4–7+ years of experience in B2B SaaS marketing, demand generation, or integrated campaign management.

• Proven experience executing campaigns in HubSpot (or a similar Marketing Automation Platform).

• Strong knowledge of pipeline generation and metrics related to the SaaS sales funnel.

• Familiarity with Salesforce CRM and marketing-sales alignment principles.

• Capability to balance strategic planning and hands-on execution in a fast-paced setting.

• Ability to collaborate effectively during core working hours.

• Must reside in the United States or Ontario, Canada.

🏝️ Benefits

• Competitive compensation package that includes stock options.

• Flexible work schedule to accommodate various lifestyles.

• Comprehensive benefits package that includes a retirement plan match.

• Opportunity to create a significant impact on a daily basis.

• Join a dynamic and expanding team.

• Unlimited Paid Time Off (PTO).

• Remote-first work culture.

• Collaboration encouraged during core working hours.