Senior Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and implementation of collaborative marketing campaigns with key channel and technology alliance partners, such as Microsoft and Abnormal Security.

• Work alongside partner, sales, and marketing teams to develop and expand co-branded initiatives that enhance pipeline generation and customer value.

• Create and launch partner-focused programs, including webinars, events, and email newsletters.

• Facilitate the training of partner sales teams through the provision of content and tools that expedite adoption and conversion rates.

• Monitor, evaluate, and report on the effectiveness of partner marketing programs using key performance indicators such as sourced pipeline, partner engagement, and return on investment.

• Establish repeatable and scalable processes for global partner marketing initiatives.

• Develop, produce, and distribute partner enablement resources, including webinars-in-a-box, events-in-a-box, email campaigns, social media toolkits, and demand generation materials.

• Create adaptable campaign frameworks and content libraries for various partner tiers, ensuring brand consistency and effective messaging.

• Assist in field events, sponsorships, and customer programs where partner involvement is crucial.

⛳️ Requirements

• A minimum of 6 years of experience in B2B marketing, with at least 3 years dedicated to partner or channel marketing.

• Demonstrated success in driving revenue growth through partner co-marketing and joint go-to-market campaigns.

• Exceptional project management and prioritization skills; capable of managing multiple campaigns across various partners.

• Experience in developing partner-facing materials and enablement tools.

• A data-driven approach with a proven history of assessing program success and optimizing strategies accordingly.

• Strong collaborative skills across functions, especially with partner, sales, and marketing teams.

• Experience with or marketing within the Microsoft and/or Abnormal Security partner ecosystems (preferred).

• A background in cybersecurity or SaaS demand generation (preferred).

🏝️ Benefits

• Competitive salary along with extensive health, dental, and vision insurance.

• Retirement savings plans with company matching contributions (401(k) or RRSP).

• Generous paid time off, which includes holidays and vacation days.

• Paid parental leave and supportive family benefits.

• Life and disability insurance coverage.

• Flexible spending and health savings accounts (where applicable).

• Health and wellness initiatives, including gym reimbursement and wellness programs.

• Employee Assistance Program providing 24/7 confidential support for employees and their families.

• Opportunities for education assistance and professional development.

• Access to LinkedIn Learning and other continuous learning resources.

• Employee referral bonus program along with various company perks and discounts.

• Internal rewards and recognition system (Motivosity) to celebrate project successes, milestone achievements, and commend the exceptional contributions of colleagues.

• Business travel insurance and worldwide employee support programs.