Strategic Marketing Manager

This is a fully remote position, open to applicants in United States, +5 more locations.

📋 Description

• Develop and implement data-driven global marketing strategies informed by customer segmentation, market trends, and competitive insights.

• Lead multi-channel campaigns aimed at boosting product adoption, generating high-quality MQLs, and facilitating pipeline growth.

• Construct and oversee the customer-facing narrative and unique value propositions for chromatography technologies.

• Create and disseminate content through digital platforms, websites, events, and sales enablement channels.

• Collaborate with Product Management, Commercial, Applications, and Digital teams.

• Manage campaign schedules, deliverables, and cross-functional coordination.

• Monitor KPIs and analytics to enhance campaign performance.

• Support tradeshows, webinars, and customer-facing initiatives that position the chromatography portfolio within Repligen’s offerings.

• Exemplify Repligen’s Leadership Behaviors in all work-related activities.

⛳️ Requirements

• Bachelor’s degree in Biology, Biochemistry, Molecular Biology, or a related discipline.

• MBA is preferred.

• Over 4 years of marketing experience in life sciences, biopharma, or bioprocessing technologies.

• Utilize AI tools to enhance content velocity, personalization, and campaign effectiveness while ensuring scientific precision.

• Experience in supporting product commercialization and demand generation initiatives.

• Strong grasp of market segmentation, competitive analysis, and the development of value propositions.

• Ability to translate technical information into clear, customer-centric messaging.

• Proven experience in executing multi-channel marketing campaigns across digital platforms, events, and content.

• Capability to leverage data and KPIs for decision-making and performance optimization.

• Ability to function within a global, matrixed organization.

• Exceptional communication, storytelling, and content creation skills.

🏝️ Benefits

• Variable cash programs (bonus or commission).

• Equity for eligible positions.

• Paid time off.

• Health, dental, and vision benefits.

• Retirement benefits.

• Flexible spending accounts.