Strategic Field Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership and implement the field marketing strategy for the strategic partnership opportunity throughout Central Europe, in alignment with regional revenue objectives and sales priorities.

• Convert the joint value proposition into customer-focused programs customized for key industries, markets, buying centers, and strategic accounts.

• Discover opportunities to leverage the partnership as a unique advantage within wider Central European field marketing initiatives.

• Adapt and execute relevant global and joint campaigns.

• Supply market insights and field feedback for regional go-to-market strategies and investment choices.

• Design and implement integrated field marketing initiatives that foster pipeline development, opportunity advancement, and quantifiable revenue impact.

• Collaborate with Regional Sales Directors, account teams, SDRs, and Sales Engineering regarding territory strategies, strategic accounts, and ongoing opportunities.

• Create targeted account-based marketing initiatives for high-priority accounts and buying groups.

• Manage executive engagements, including C-level roundtables, workshops, industry events, regional happenings, and tailored account experiences.

• Coordinate post-program follow-up with Sales and SDR teams.

• Team up with the Partner Marketing lead for customer and account activation efforts.

• Contribute to joint marketing strategies and shared budget prioritization.

• Collaborate across Sales, Alliances, Field Marketing, Marketing, SDR, and other cross-functional teams.

• Organize strategic partner involvement in relevant field initiatives.

• Oversee field marketing programs from start to finish, including planning, audience strategy, execution, follow-up, assessment, and optimization.

• Set KPIs for account engagement, pipeline generation, pipeline influence, opportunity acceleration, and marketing ROI.

• Evaluate program effectiveness and refine the marketing mix and shared budget distribution.

• Communicate program performance, pipeline contributions, insights, and suggested next steps to regional marketing and sales leadership.

⛳️ Requirements

• 7+ years of experience in B2B field, regional, or demand generation marketing within enterprise technology, SaaS, cybersecurity, cloud, or related sectors.

• Proven success in creating and executing field marketing initiatives that directly contribute to pipeline generation and revenue growth.

• Strong background in collaborating with enterprise sales teams on territory planning, strategic accounts, and opportunity-focused marketing.

• Extensive experience in partner-led or ecosystem-driven go-to-market frameworks and effective collaboration with Partner or Channel Marketing teams.

• Documented success in developing and accelerating Public Sector business by leveraging strategic partnerships to open new accounts, establish credibility, and enhance market penetration.

• Familiarity with account-based marketing, executive programs, events, integrated campaigns, and multi-channel demand generation.

• Commercial acumen with the ability to prioritize investments based on business impact and manage resources within a shared budget framework.

• Strong executive presence with the capacity to influence senior stakeholders across Sales, Marketing, Alliances, and partner organizations.

• Data-driven approach with experience in measuring account engagement, pipeline effects, revenue contributions, and program ROI.

• Proficiency with CRM and marketing analytics platforms (e.g., Salesforce, Tableau).

• Fluency in both German and English is essential.

• Willingness to travel throughout Central Europe.

• Proven experience in leveraging AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency, and drive business outcomes.

🏝️ Benefits

• Market leader in compensation and equity awards.

• Comprehensive physical and mental wellness programs.

• Competitive vacation and holidays for rejuvenation.

• Paid parental and adoption leave.

• Professional development opportunities available for all employees, regardless of level or role.

• Employee Networks, neighborhood groups, and volunteer opportunities to foster connections.

• A vibrant office culture with world-class amenities.

• Great Place to Work Certified™ globally.