Customer Marketing Manager

This is a fully remote position, open to applicants in Arizona, +20 more states.

📋 Description

• Develop, implement, and manage marketing programs and initiatives aimed at PDQ’s customer base.

• Construct and direct customer marketing strategies throughout the customer lifecycle to enhance loyalty, retention, expansion, and advocacy.

• Collaborate with email, content, product marketing, and marketing operations teams on unified marketing initiatives.

• Lead, mentor, and support a team of Customer Marketing professionals.

• Supervise engagement, cross-sell, and upsell objectives for owned and self-serve accounts.

• Design and execute surveys and feedback mechanisms, including NPS.

• Work alongside product and customer success teams on onboarding, product adoption, engagement, expansion, and renewals.

• Manage marketing-driven cross-sell efforts and enhance product SKU adoption.

• Create and maintain customer success stories and testimonials, identifying customer advocates in the process.

• Organize and execute customer-facing events and community programs, such as webinars and user conferences.

• Oversee lifecycle marketing campaigns, including onboarding nurture, renewal reminders, win-back strategies, and outreach for at-risk accounts.

• Own and report on Customer Marketing metrics, including NRR, logo retention, NPS/CSAT, expansion pipeline, and advocacy participation.

• Define and uphold customer segmentation and lifecycle stage frameworks.

• Evaluate program performance, set benchmarks, optimize tests, and present findings to leadership.

• Analyze product utilization and customer data to identify challenges and implement enhancements.

⛳️ Requirements

• Over 7 years of marketing experience, preferably in a fast-paced B2B SaaS environment.

• Bachelor's degree (or equivalent) in marketing, business, or a related field.

• Demonstrated expertise in creating and managing customer marketing programs from onboarding to renewal.

• Previous leadership or management experience, with a strong capability to inspire and mentor a team.

• Strong analytical skills with the ability to interpret data and make informed decisions based on data analysis.

• Excellent communication skills, both verbal and written.

• Proven ability to lead and collaborate across teams while achieving results in a dynamic environment.

• Candidates must reside in one of PDQ’s designated states: Arkansas, Arizona, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, Oklahoma, Oregon, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin.

• Most full-time positions do not qualify for employment visa sponsorship.

🏝️ Benefits

• 4-Day Work Week

• Equity Participation

• Managers who prioritize professional development

• 100% Premium Coverage for medical, dental, and vision for you and your dependents

• 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance

• Company Match of the first 6% of your employee deferrals

• Flexible Paid Time Off Policy

• Health Savings Account (HSA) and wellness incentives

• Quarterly Company Values Award (team member nominated)