Director of B2B Marketing

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Act as a senior strategic partner for a portfolio of B2B clients by offering marketing strategy, guidance, and advice.

• Create integrated marketing plans that align with client goals, target audiences, and growth objectives.

• Convert business priorities into channel strategies, campaigns, KPIs, and measurement frameworks.

• Cultivate relationships with client executives and deliver recommendations, results, and potential opportunities.

• Identify avenues to enhance and broaden client programs.

• Oversee vendor and partner relationships.

• Direct both paid and organic B2B channel strategies.

• Manage paid search, paid social, display, and retargeting strategies.

• Provide direction for GEO, SEO, content marketing, and organic social strategies.

• Formulate audience targeting, messaging, and channel recommendations.

• Collaborate with GEO, SEO, outbound email, content, creative, social, and PR teams.

• Evaluate campaign and channel effectiveness and optimize strategies accordingly.

• Leverage data to inform budget allocation, targeting, messaging, content, and channel mix.

• Convert performance data into actionable insights for clients.

• Experiment and refine strategies to enhance engagement, lead generation, conversion, and ROI.

• Offer strategic direction and oversight to cross-functional teams.

• Ensure delivery is of high quality, efficient, and accountable.

• Contribute to new business strategies, proposals, pitches, and presentations.

• Collaborate with senior leadership to establish best practices, refine processes, and enhance B2B marketing capabilities.

⛳️ Requirements

• Over 10 years of experience in B2B marketing with considerable agency experience required.

• Proficiency in both paid and organic marketing as well as integrated cross-channel strategies.

• Strong understanding of paid advertising principles.

• In-depth knowledge of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels.

• Experience in managing and advising B2B clients and engaging with senior-level stakeholders.

• Strong analytical abilities to translate marketing performance into business insights and recommendations.

• Experience in managing marketing budgets and data-driven allocations for channels and spending.

• Exceptional communication, presentation, and client relationship-building capabilities.

• A strategic and creative thinker who enjoys hands-on involvement.

• Comfortable collaborating across functions in a fast-paced, fully remote environment.

🏝️ Benefits

• 100% Remote, Forever; work from anywhere in the world.

• Three Anthem Blue Cross PPO medical plans available.

• Coverage for dental and vision care.

• 401(k) program with a company match set to increase to 3% in 2027.

• Paid vacation time.

• Paid sick leave.

• 11 recognized company holidays.

• Floating holiday option.

• Summer Fridays.

• Paid maternity leave.

• Opportunities for career growth and skill development.

• A supportive, collaborative, entrepreneurial culture.