Strategic Partner Marketing Manager

This is a fully remote position, open to applicants in Arizona, +28 more states.

📋 Description

• Act as a strategic marketing consultant for a portfolio of Global Systems Integrators and Consulting Partners.

• Create and assist in the implementation of joint go-to-market strategies.

• Enhance the use of marketing investments and boost pipeline development.

• Support partners in maximizing the benefits of their AWS partnership.

• Establish and uphold Joint Marketing Plans that align with AWS and partner business goals.

• Formulate partner-specific go-to-market strategies that promote pipeline growth, partner differentiation, and cloud adoption.

• Identify expansion opportunities and suggest marketing initiatives based on partner needs, AWS programs, and market trends.

• Serve as a trusted advisor to partner marketing leaders and AWS stakeholders.

• Oversee the planning, execution, and refinement of integrated marketing campaigns.

• Coordinate digital marketing efforts, content syndication, webinars, events, ABM, and demand generation initiatives.

• Manage agency collaborations and ensure timely delivery of campaigns.

• Assess campaign performance and propose enhancements.

• Assist partners in navigating AWS Marketing Development Fund planning and utilization.

• Support partners in developing funding strategies and ensuring adherence to AWS funding regulations.

• Monitor ROI and marketing impacts from funded initiatives.

• Cultivate relationships with AWS Partner Marketing Managers, Partner Development Managers, partner executives, sales teams, and solution architects.

• Act as the primary marketing liaison between AWS, partner organizations, agencies, and internal stakeholders.

• Facilitate business reviews and marketing planning meetings.

• Analyze marketing performance metrics, pipeline contributions, ACE attribution, and campaign results.

• Offer suggestions to enhance partner engagement, marketing efficiency, and business outcomes.

• Create executive-ready presentations and reports for stakeholders.

⛳️ Requirements

• A minimum of 5 years of experience in partner marketing, channel marketing, alliance marketing, B2B marketing, or related disciplines.

• Experience managing strategic partner relationships in the technology sector, particularly with GSIs.

• Comprehensive understanding of integrated marketing campaigns and demand generation.

• Proven experience in developing and executing go-to-market strategies.

• Exceptional stakeholder management and client-facing communication abilities.

• Experience presenting to senior leadership and executive audiences.

• Demonstrated ability to manage multiple projects and priorities concurrently.

• Strong analytical skills and reporting capabilities.

• Proficiency in PowerPoint, Excel, and marketing reporting tools.

• Experience collaborating with AWS, cloud technology providers, OEM vendors, GSIs, SIs, or consulting firms.

• Familiarity with MDF programs, partner funding models, and channel ecosystems.

• Experience with ABM, executive engagement programs, and partner-led demand generation.

• Knowledge of pipeline attribution and partner marketing measurement frameworks.

• Experience working with global or multinational partner organizations.

• Must reside in one of the specified states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Tele-health services.

• Disability insurance.

• Life insurance.

• Health savings accounts.

• Paid parental leave.

• 401k with company matching.

• Unlimited PTO.

• Sick leave.

• 15 company-paid holidays.

• Fully remote work environment.

• Flexible working hours.

• Focus on work/life balance.

• Innovative, collaborative, and inclusive workplace culture.