Staff User Researcher, Consumer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the research roadmap for the consumer innovation workstream.

• Collaborate with product, design, data science, and engineering leadership to pinpoint strategic research opportunities.

• Lead generative research focusing on food, nutrition, health, mental models, motivations, barriers, and behavioral triggers.

• Utilize behavioral science frameworks to address research questions and solve product/design challenges.

• Conduct and manage both qualitative and quantitative mixed-methods research.

• Convert research findings into actionable narratives that inform decisions from opportunity framing to product launch validation.

• Maintain consumer knowledge bases, personas, and journey maps.

• Mentor junior researchers while contributing to the research craft, culture, and standards.

• Champion customer advocacy and influence product roadmaps and strategic direction.

⛳️ Requirements

• Over 8 years of experience in UX or consumer research within a product organization.

• Significant experience in early-stage innovation or new product development.

• Strong background or deep understanding of behavioral psychology, behavioral economics, or related disciplines.

• Proficiency in qualitative methodologies, including in-depth interviews, ethnographic studies, diary studies, usability testing, participatory design, and workshop facilitation.

• Proficient in quantitative methods, covering survey design and analysis, behavioral data interpretation, experimental design, and mixed-methods synthesis.

• Demonstrated ability to lead foundational and generative research efforts.

• Outstanding storytelling skills.

• Experience collaborating with or alongside data science teams.

• Proven track record of influencing product roadmaps.

• Familiarity with using AI tools for research processes while adhering to methodological rigor.

• A Bachelor’s degree or equivalent experience is required.

• An advanced degree is preferred in Psychology, Behavioral Science, Cognitive Science, Human-Computer Interaction, Anthropology, or a related field.

• Work locations currently limited to Ontario, Alberta, British Columbia, and Nova Scotia.

🏝️ Benefits

• Flexibility to work from home, in an office, or at your preferred coffee shop.

• Regular in-person events.

• New hire equity grant.

• Annual refresh grants.

• Market-competitive compensation and benefits.