Staff Product Marketing Manager – Provider Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop in-depth insights about providers by analyzing their needs, market dynamics, and competitive environments.

• Incorporate provider viewpoints into Product and Growth strategies.

• Manage provider positioning and messaging.

• Transform provider insights and Headway's capabilities into a compelling narrative that entices providers and fosters trust.

• Spearhead Provider Growth go-to-market strategies aimed at enhancing provider acquisition, activation, and initial engagement.

• Oversee go-to-market channel planning and execution.

• Convert go-to-market strategies into cohesive marketing plans.

• Guide cross-functional marketing teams towards achieving common objectives.

• Discover high-impact initiatives to engage and activate providers.

• Provide Growth, Sales, Enablement, and Customer Success teams with necessary frameworks and tools.

• Collaborate with Provider Growth, Design, Lifecycle Marketing, Research, Creative, Product, Growth, Sales, and Customer Success teams.

⛳️ Requirements

• Extensive product marketing management experience (8+ years) in consumer, marketplace, SMB, subscription, or product-driven organizations.

• Proven success in driving customer acquisition and activation.

• Profound understanding of customers, markets, and competitive landscapes.

• Experience in crafting positioning and messaging.

• Demonstrated ability to influence Product and Growth strategies.

• Familiar with provider acquisition and activation processes.

• Capable of linking customer insights, positioning, and go-to-market execution to quantifiable business results.

• Comfortable navigating ambiguity and prioritizing tasks without complete information.

• Skilled in leading complex cross-functional initiatives across Product, Growth, Sales, Customer Success, Research, and Creative teams without formal authority.

• Ability to articulate and defend perspectives to senior stakeholders.

• Experience utilizing AI to enhance workflows and team efficiencies.

• Authorized to work in the United States for any employer.

🏝️ Benefits

• Equity.

• Comprehensive health and wellness benefits.

• Retirement savings plans.

• Significant ownership opportunities through equity.

• Reasonable accommodations for individuals with disabilities.