Head of Product Marketing – AI Gateway

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform approved positioning for Axway’s AI Gateway and the broader Amplify platform into compelling product narratives, messaging tailored to specific personas, unique value propositions, and relevant customer use cases.

• Articulate AI governance alongside API Management, multi-pattern integration, and enterprise service discovery while ensuring clear product boundaries are maintained.

• Tailor narratives for both technical and business audiences across sectors such as financial services, manufacturing, healthcare, and government.

• Manage product marketing initiatives for launches and releases, including messaging, market-facing materials, FAQs, customer use cases, commercial readiness, and communications with the field.

• Partner with Product Management, Sales, Field Marketing, and other teams to produce assets within agreed timelines and uphold global positioning standards.

• Conduct research, draft, refine, and produce white papers, solution briefs, product presentations, value decks, articles, and campaign source content.

• Develop evidence-based customer stories and technical proof points by interviewing product experts, field teams, and customers.

• Translate strategic briefs into actionable plans, coordinate reviews, address routine challenges, and deliver completed outputs with minimal oversight.

• Leverage field feedback, analyst research, competitor insights, and customer feedback to suggest enhancements to positioning.

• Create and implement an editorial and thought-leadership strategy focused on enterprise AI governance, agentic AI, MCP services, secure model access, and AI/API/integration relationships.

• Write opinion pieces, executive narratives, keynote materials, white papers, and abstracts for speaking engagements.

• Represent Axway at conferences, panels, webinars, executive roundtables, and customer events.

• Prepare presentation storylines and deliver talks tailored for both technical and executive audiences.

• Lead Product Marketing contributions to analyst briefings, inquiries, and evaluations with firms such as Gartner, Forrester, IDC, and specialized research organizations.

• Craft analyst briefing narratives, compile evidence packs, prepare responses, engage in analyst discussions, and translate feedback into content and positioning enhancements.

⛳️ Requirements

• A minimum of 8 years in enterprise B2B product marketing or enterprise technology marketing, with significant direct responsibility for Product Marketing deliverables.

• Proven experience in positioning complex enterprise software within competitive or emerging markets, along with clear examples of results and tangible outputs.

• Outstanding professional English writing and editing skills; capable of presenting personally authored product marketing materials for executive, business, and technical audiences.

• Sufficient technical knowledge to collaborate effectively with enterprise architects, product managers, and engineers on APIs, AI governance, or integration platforms.

• Practical experience in executing product launches and creating GTM content for enterprise software, encompassing sales or customer-facing materials.

• Demonstrated capacity for autonomy, prioritization, and reliability in delivering multiple concurrent workstreams.

• Direct experience in Analyst Relations: active participation in industry analyst briefings, inquiries, or formal evaluations, along with personally prepared analyst materials.

• Proven experience in external presenting or speaking at industry conferences, webinars, panels, or executive events; capable of independently representing the company.

• Previous experience in Product Marketing within the enterprise software sector, ideally in API Management, Integration, AI infrastructure, or closely related technology areas.

• Familiarity with AI security, API security, identity management, data governance, iPaaS, hybrid connectivity, or enterprise middleware.

• Experience with buyers in regulated industries and relevant frameworks such as NIST AI RMF, HIPAA, or FedRAMP.

• Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration.

🏝️ Benefits

• Health coverage

• Retirement plans

• Paid time off

• Flexible work

• Career development

• Competitive pay

• Global culture perks