Staff Community Product Marketing Manager – Trust & Safety

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of both inbound and outbound product marketing for Trust and Safety, as well as platform integrity products.

• Leverage research, community feedback, data, and market insights to pinpoint the needs of redditors and moderators.

• Convert insights into audience segments, product recommendations, and go-to-market strategies.

• Manage positioning, messaging, launch objectives, and activation plans.

• Spearhead cross-functional launches, which encompass beta programs, community announcements, educational content, and multichannel campaigns.

• Articulate safety products that tackle spam, coordinated manipulation, and harmful conduct.

• Develop resources that assist redditors and moderators in comprehending safety updates and utilizing pertinent tools.

• Collaborate with teams across Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications.

• Identify and monitor metrics related to audience understanding, product adoption, and campaign effectiveness.

• Utilize results and community feedback to enhance messaging, launch strategies, and product direction.

⛳️ Requirements

• Over 12 years of experience in product marketing.

• Proven track record of managing positioning, go-to-market strategies, and product launches for consumer or community-focused audiences.

• Extensive subject matter expertise in Trust and Safety within social or user-generated content platforms.

• Direct experience in delivering safety or integrity products to users and discussing sensitive topics effectively.

• Strong skills in qualitative and quantitative research and data analysis.

• Capacity to influence product strategy and manage complex launches in collaboration with both technical and non-technical partners.

• Excellent communication and interpersonal abilities.

• Familiarity with online community dynamics, moderator responsibilities, platform safety, and community governance.

• Experience in overseeing multiple product workstreams and making decisions in uncertain environments.

• Preferred: Knowledge of Reddit’s ecosystem, subreddit governance, volunteer moderation, and moderation tools.

• Preferred: Experience in launching products from concept to market, including beta testing and phased rollouts.

• Preferred: Background in high-growth, ambiguous technological environments.

🏝️ Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs.

• 401k with Employer Match.

• Global Benefit programs, including workspace, professional development, and caregiving support.

• Family Planning Support.

• Gender-Affirming Care.

• Mental Health & Coaching Benefits.

• Flexible Vacation & Paid Volunteer Time Off.

• Generous Paid Parental Leave.

• Equity in the form of restricted stock units.

• Potential commission, depending on the position offered.

• Medical, dental, and vision insurance.

• AI interview recording opt-out opportunity.