Product Marketing Lead, LatAm

This is a fully remote position, open to applicants in Brazil, +4 more countries.

📋 Description

• Create and implement data-driven marketing campaigns for partners, customized for each market and segment.

• Enhance funnel conversion rates, loan originations, and the overall marketing impact of R2.

• Discover growth opportunities throughout the entire customer lifecycle, from initial offer awareness and acquisition to activation, conversion, repeat borrowing, and retention.

• Develop and expand personalized lifecycle strategies utilizing WhatsApp, email, push notifications, SMS, and in-app messaging.

• Construct scalable co-marketing playbooks in collaboration with partner platforms, encompassing in-app placements, joint campaigns, and aligned communications.

• Lead the implementation and optimization of conversational AI, AI calling agents, and automated engagement solutions.

• Cultivate an understanding of SMB segments through behavioral data analysis, research, and customer feedback.

• Convert customer insights into actionable strategies for Product, Marketing, and Partnerships.

• Design A/B tests, establish KPIs, and evaluate campaign effectiveness, funnel performance, and incremental originations.

• Create automated workflows, segmentation frameworks, and standardized processes across partners and in Latin American markets.

• Work in collaboration with Product, Data, Engineering, Credit, and Partnerships while ensuring adherence to local financial regulations.

⛳️ Requirements

• Demonstrated experience in Product Marketing, Growth Marketing, CRM, Lifecycle Marketing, or similar roles, preferably in fintech, technology, or high-growth startups.

• Strong analytical skills and proficiency in leveraging data to uncover opportunities, prioritize actions, and assess business impact.

• Extensive experience with CRM systems, marketing automation, customer segmentation, and multichannel engagement strategies.

• Knowledge of conversion funnels, experimentation methodologies, and strategies for optimizing the customer lifecycle.

• A strong sense of ownership and the capability to independently lead projects from conception through execution.

• Ability to thrive in fast-paced environments and collaborate with cross-functional and geographically dispersed teams.

• Exceptional communication skills with the ability to distill complex analyses into straightforward recommendations.

• Bonus: Experience in fintech, lending, embedded finance, or financial services.

• Bonus: Familiarity with Customer.io, Amplitude, SQL, Snowflake, or similar analytics and marketing tools.

• Bonus: Practical experience with WhatsApp Business, conversational AI, AI calling agents, or other AI-driven marketing solutions.

• Bonus: Experience overseeing marketing initiatives across various Latin American markets.

• Bonus: Knowledge of Python, workflow automation tools, or AI-enhanced productivity solutions.

🏝️ Benefits

• Eligible team members can participate in R2’s Phantom Share Program, a performance-based incentive that aligns with the company's long-term success and value creation.

• Opportunity for ownership and significant impact within a rapidly growing startup.

• Collaborate across functions with outstanding teams.

• Gain exposure to intricate regulatory challenges and innovations in embedded finance.