Staff Product Marketing Manager, Provider Experience

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Gain insights into provider needs, behaviors, and the competitive environment, and incorporate this understanding into Product decisions.

• Convert provider insights and product features into distinct positioning and messaging.

• Introduce new products and capabilities to the market through effective Provider Experience go-to-market strategies.

• Lead the planning and execution of integrated go-to-market (GTM) channels.

• Identify significant opportunities to enhance provider experiences and boost adoption and engagement.

• Provide Lifecycle, Growth, Enablement, and Customer Success teams with essential frameworks and tools.

• Collaborate with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and various other marketing teams.

• Foster product adoption, engagement, and retention.

⛳️ Requirements

• Extensive PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led industries.

• Proven history of successfully launching products and driving user adoption.

• Expertise in developing positioning and messaging.

• Experience in influencing Product strategy.

• Strong understanding of how to drive product adoption and user engagement.

• Ability to link customer insights, product value, and GTM execution to measurable business results.

• Comfort in dealing with ambiguity and prioritizing tasks without complete information.

• Capability to lead complex cross-functional initiatives across Product, Lifecycle, Customer Success, Research, and Creative teams without formal authority.

• Ability to maintain strong viewpoints with senior stakeholders and adapt them as new evidence emerges.

• Proficiency in utilizing AI to enhance work processes and create workflows that improve team efficiency or quality.

🏝️ Benefits

• Equity compensation.

• Medical, Dental, and Vision coverage.

• HSA / FSA.

• 401K.

• Work-from-home stipend.

• Therapy reimbursement.

• 16-week parental leave for eligible employees.

• Carrot Fertility reimbursement and membership.

• 13 paid holidays + a company holiday break.

• Flexible PTO.

• EAP.

• Training and professional development.

• Comprehensive health and wellness benefits.

• Retirement savings.

• Meaningful ownership opportunities through equity.