Solution Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish solution-level strategies that link products and capabilities to the challenges faced by performance marketers, lead buyers, and lead sellers.

• Convert product capabilities into cohesive solution narratives and customer outcomes.

• Identify opportunities for packaging, bundling, cross-selling, and expanding solutions.

• Create solution frameworks based on workflows, purchasing journeys, use cases, industry requirements, and measurable results.

• Collaborate with Product Management, Sales, and Marketing leadership to prioritize strategic solution opportunities.

• Formulate business cases and recommendations that connect market opportunities to target segments, buyer requirements, competitive advantages, revenue potential, and necessary capabilities.

• Design and sustain a structured market research program.

• Conduct customer interviews, win/loss discussions, surveys, focus groups, analyst research, expert interviews, and secondary research.

• Segment customer and prospect insights and convert findings into recommendations for product strategy, messaging, campaigns, content, and sales initiatives.

• Build and manage a comprehensive competitive intelligence program.

• Track competitor positioning, capabilities, pricing, packaging, partnerships, messaging, launches, content, and market activities.

• Develop competitive profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings.

• Create and maintain positioning and messaging for solutions, products, use cases, and target segments.

• Develop message maps, value propositions, proof points, elevator pitches, solution narratives, and audience-specific messaging.

• Contribute to go-to-market strategies and provide insights for product launches and release communications.

• Develop sales enablement materials and train Sales and Customer Success teams.

• Collaborate with Demand Generation on campaigns and support events, webinars, analyst briefings, executive presentations, and thought leadership activities.

• Define success metrics and monitor the impact on pipeline, win rates, sales cycles, adoption, cross-sell, retention, and revenue growth.

• Present findings and recommendations to senior leadership, fostering evidence-based decision-making across teams.

⛳️ Requirements

• Over 7 years of experience in product marketing or business analytics within a SaaS environment featuring multiple products, preferably in the martech or adtech sectors.

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related discipline.

• Strong comprehension of data enrichment, data hygiene, identity resolution, data governance, or similar areas.

• Experience in lead generation, performance marketing, or compliance-focused environments.

• Knowledge of APIs, data flows, data providers, and identity graphs.

• Experience collaborating with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers.

• Proven history of successful product launches and go-to-market campaigns.

• Strong analytical capabilities and a data-driven decision-making approach.

• Excellent verbal and written communication skills.

• Proficient in developing sales enablement tools and marketing content.

• Expertise in tools such as HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI technologies.

• Familiarity with consent-based marketing, lead generation, or marketing automation is highly preferred.

• Authorization to work in the U.S.

🏝️ Benefits

• Equal Opportunity Employer.

• Compensation expectations should be noted in the application form, but no employer-provided base salary is specified.