Senior Product Marketing Manager – Technical Products

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of gathering market and customer data to empower the product team in delivering value through products.

• Perform competitor analysis, industry research, customer interviews, surveys, and expert research to create actionable insights.

• Direct product marketing strategy and implementation, covering personas, positioning, competitive differentiation, and pricing strategies.

• Develop message maps and craft value propositions that resonate with target audiences.

• Formulate and implement go-to-market strategies for new product launches, features, and updates.

• Provide training and support to sales teams regarding buyer and user challenges and product value.

• Create internal sales tools, presentations, training materials, external collateral, and enablement content utilizing HighSpot.

• Generate thought leadership content for events, whitepapers, blogs, presentations, webinars, and videos.

• Collaborate with the marketing team to outline strategies and communication plans for InfutorData products.

• Work alongside Product Management to influence roadmap decisions and align products with market demands.

• Produce case studies, whitepapers, product videos, webinars, and blog posts.

• Evaluate and analyze product marketing performance, providing actionable insights for enhancement.

• Act as the strategic link between market, product, and revenue teams to guide roadmap, positioning, investment, demand generation, sales effectiveness, launches, adoption, and brand credibility.

⛳️ Requirements

• Over 7 years of experience in product marketing or business analytics within a SaaS environment featuring multiple products, ideally in the martech or adtech sectors.

• A Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related discipline.

• Deep understanding of data enrichment, data hygiene, identity resolution, data governance, or similar areas.

• Experience in lead generation, performance marketing, or compliance-oriented environments.

• Familiarity with APIs, data flows, data providers, and identity graphs.

• Proven experience working with or marketing alongside platforms such as Snowflake, AWS, or comparable data marketplace and cloud service providers.

• Demonstrated success in product launches and go-to-market campaigns.

• Strong analytical capabilities and a data-driven mindset for decision-making.

• Excellent written and verbal communication skills.

• Proficient in developing sales enablement tools and marketing content.

• Expertise in using platforms such as HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools.

• A customer-centric approach.

• Exceptional problem-solving abilities and attention to detail; must possess creative thinking skills for issue resolution.

• Familiarity with consent-based marketing, lead generation, or marketing automation is highly advantageous.

• Authorization to work in the U.S.

🏝️ Benefits

• A collaborative work environment that embodies the freedom and opportunities characteristic of a startup culture.

• A global, remote-first company that promotes occasional team gatherings.

• Emphasis on life and work balance.

• Flexible vacation policy.

• Retirement plan matching up to 3.5% of your salary.

• Diverse options for health, dental, vision, disability, and life insurance.