Senior Data Product Manager – Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Establish and develop the new Marketing Data & Measurement team.

• Take ownership of the Marketing Data Product roadmap.

• Convert the Marketing and Marketing Analytics measurement strategy into scalable products and capabilities.

• Create products for Attribution, Customer Lifetime Value (CLV), Marketing Mix Modeling (MMM), and incrementality testing.

• Manage the technical foundation of Marketing Data Products.

• Collaborate with Data Engineering and IT to create data models, pipelines, and integrations for new data sources.

• Transform business challenges into product opportunities and prioritize features accordingly.

• Promote adoption and measurable business value through product metrics, stakeholder feedback, and business KPIs.

• Serve as the primary liaison between Marketing, Marketing Analytics, Data Engineering, and IT.

• Facilitate cross-functional collaboration with Product teams, Data Engineers, Analysts, and technical stakeholders.

• Oversee backlog management, prioritization, sprints, and stakeholder expectations using Jira and Confluence.

• Enable scalable and reliable marketing analytics through modern, accessible, reusable, and trustworthy data products.

• Set data quality and governance standards for reliability, consistency, and accessibility.

⛳️ Requirements

• Several years of experience as a Product Owner or Product Manager in Marketing Analytics, MarTech, or Data Products.

• Preferably experience in building or leading cross-functional teams.

• Strong knowledge of marketing and e-commerce, including performance marketing, brand marketing, CRM, customer retention, and data-driven commercial decisions.

• Practical experience with Attribution, Marketing Mix Modeling (MMM), and incrementality testing.

• Solid understanding of modern data platforms and technologies, particularly Databricks, dbt, and Power BI.

• Ability to work collaboratively with technical teams on data models, pipelines, and integrations.

• Proven track record in agile environments, including backlog management, sprint planning, and stakeholder coordination using Jira and Confluence.

• Strong skills in stakeholder management and communication.

• Capacity to influence cross-functional teams and convey complex technical concepts and measurement methodologies to senior and C-level stakeholders.

• Hands-on, product-oriented mindset at the intersection of Marketing, Data, and IT.

• Proficiency in English and German.

• Experience in e-commerce, retail, or the healthcare/pharmaceutical industry is a significant advantage.

🏝️ Benefits

• Work from home with a flexible work location arrangement when office presence is not necessary, including up to 20 days per year anywhere in the EU.

• Enjoy Redcare team events and regularly scheduled gatherings.

• Receive a kindergarten grant of €100.00 per month for employees covering kindergarten childcare expenses.

• Access anonymous, free professional mental health support from nilo psychologists.

• Benefit from internal and external training and career development support.

• Enjoy a fully funded Deutschland Ticket.

• Take advantage of the Urban Sports Club M membership package and other sports and health opportunities.