Staff Product Marketing Manager, Patient Growth

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of the patient journey from the initial search for care to identifying the appropriate provider and maintaining engagement.

• Leverage customer insights and funnel analytics to pinpoint high-impact opportunities.

• Influence product and go-to-market strategies effectively.

• Minimize friction through effective messaging, information sequencing, and enhancing patient experiences.

• Create frameworks for patient positioning, messaging, and launch narratives.

• Collaborate with Growth and Lifecycle teams to outline go-to-market strategies.

• Formulate hypotheses, conduct experiments, and refine the patient journey based on results.

• Elevate the standards for consumer product marketing.

• Work alongside Product, Research, and Creative teams to convert patient insights into acquisition, activation, and retention strategies.

⛳️ Requirements

• Over 8 years of substantial experience in product marketing or growth marketing.

• Proven track record of impactful consumer-facing work and ownership of business outcomes.

• Capability to translate qualitative insights and quantitative data into clear, actionable decisions.

• Knowledge of consumer funnels throughout acquisition and lifecycle stages.

• Strong inclination towards experimentation and hypothesis-driven thinking.

• Excellent strategic writing skills for positioning, messaging, briefs, and narratives.

• Experience in a regulated or highly constrained consumer environment.

• Ability to navigate ambiguity and develop solutions proactively.

• Skill in influencing senior stakeholders and adapting perspectives based on evidence.

• Thoughtful integration of AI into workflows.

• Documented examples of influencing customer behavior and achieving business outcomes.

• Legal authorization to work in the United States for any employer.

🏝️ Benefits

• Equity compensation.

• Medical, Dental, and Vision coverage.

• HSA / FSA options.

• 401K plan.

• Work-from-home stipend.

• Therapy reimbursement.

• 16-week parental leave for eligible employees.

• Carrot Fertility reimbursement and membership.

• 13 paid holidays plus a company holiday break.

• Flexible Paid Time Off (PTO).

• Employee Assistance Program (EAP).

• Opportunities for training and professional development.

• Comprehensive health and wellness benefits.

• Retirement savings options.