Staff Product Manager, SEO, AI Visibility

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of product strategy and roadmap focused on organic discovery and AI visibility throughout every site within the platform.

• Manage the technical foundations for various generated page types, ensuring optimal crawlability, indexation, rendering, internal linking, structured data, and page performance.

• Transform recurring issues and workflows into manageable processes through improved defaults, automation, shared capabilities, or safety nets.

• Enhance the legibility of clients’ brands, listings, and expertise for AI assistants; establish metrics for citations and visibility across answer engines.

• Conduct experiments using representative site cohorts, assess incremental impact, and implement effective changes at scale.

• Ensure migration quality and prevent regression through established standards, acceptance criteria, and automated verifications.

• Collaborate with the website platform team to integrate search functionalities into the platform from the outset.

• Offer product teams a seamless approach to rectify search implementations.

• Set overarching platform goals for organic performance, AI visibility, and client success.

• Report performance metrics against goals to leadership.

⛳️ Requirements

• More than 8 years of experience in SEO and product management, including a minimum of 3 years as a product manager working closely with engineering teams.

• Proven experience managing search for a platform that hosts numerous independent customer domains, such as website builders, hosting or commerce platforms, or multi-location or franchise networks.

• Strong technical knowledge in areas such as rendering and JavaScript SEO, crawl and index management, information architecture, structured data, page performance, and migrations.

• Experience in designing solutions for website visitors, crawlers, and AI agents.

• Proficient in experimentation and measurement techniques, including cohort testing, causal impact analysis, large-scale Search Console data analysis, and log analysis.

• Up-to-date knowledge of AI search, including understanding how models discover, interpret, and reference a brand.

• Skilled in utilizing AI as a practical tool for system investigations, establishing ground truth, prototyping solutions, and facilitating discovery.

• Capability to implement requirements through teams that are not directly managed.

• Preferred: experience with website platforms such as Shopify, Wix, Squarespace, Webflow, WordPress, or Duda.

• Preferred: expertise in programmatic or template-driven SEO across extensive page inventories.

• Preferred: experience with local and entity-driven search.

• Preferred: background in conversion and page experience work in conjunction with acquisition efforts.

• Preferred: experience in PropTech, real estate, or another B2B2C sector.

• Preferred: experience in developing client-facing reporting or diagnostic tools for a non-technical audience.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.