Staff Product Manager – Marketing, LeadGen

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the long-term vision, product strategy, and roadmap for Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.

• Create cohesive platform experiences and foundational elements across builders, templates, publishing, data models, integrations, analytics, and reporting.

• Enhance visitor engagement, completion rates, lead quality, qualification, routing, and follow-up through innovative capabilities.

• Collaborate with CRM, Workflows, Conversations, Analytics, and Payments teams to link customer interactions with downstream business results.

• Define visitor behavior, conversion, identity, attribution, and campaign tracking on third-party websites.

• Develop event taxonomies, instrumentation standards, and reporting mechanisms within the LeadGen portfolio.

• Provide AI-driven creation, copy generation, logic recommendations, insights, and conversion optimization.

• Ensure that experiences are user-friendly, responsive, accessible, and high-performing across desktop, mobile, and tablet devices.

• Work alongside Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.

• Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships towards shared objectives.

• Impact product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education.

• Author strategy documents and PRDs, engage in discovery, analyze data, validate concepts, prioritize initiatives, and navigate ambiguity.

• Foster improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention.

⛳️ Requirements

• 8+ years of experience in Product Management.

• Demonstrated experience in owning a large-scale customer-facing product, product suite, or platform.

• Proven track record in defining multi-year product strategies across interconnected product domains.

• Deep understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.

• Experience with forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.

• Familiarity with behavioral tracking methods, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.

• Knowledge of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.

• Experience in developing embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.

• Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.

• Experience collaborating with Engineering on complex frontend, backend, data, and infrastructure systems.

• Strong product judgment, analytical skills, and UI/UX sensibility.

• Ability to influence senior stakeholders and facilitate alignment across teams without direct authority.

• Exceptional written and verbal communication, decision-making, and stakeholder leadership abilities.

• Experience with AI- or LLM-powered creation, conversational, or optimization products is a plus.

• Familiarity with first-party tracking, customer identity, attribution, consent management, or data governance is advantageous.

• Background in high-volume event ingestion, real-time analytics, experimentation, or personalization systems is beneficial.

• Experience building products for marketing agencies, SMBs, creators, or multi-location businesses is desirable.

• Previous experience working in a remote, globally distributed product organization is a plus.

🏝️ Benefits

• Global, remote-first organization.

• Employee care and support.

• Opportunity to contribute to the scaling of a global B2B SaaS platform.

• Chance to develop products utilized by millions of businesses.

• Lean, experimentation-driven work environment.

• Collaboration with a global team.