Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the comprehensive go-to-market strategy for Instacart+, encompassing positioning, messaging, acquisition campaigns, and lifecycle management.

• Establish distinct positioning for Instacart+ in relation to competing membership and subscription options.

• Identify key high-value member interactions and create messaging and lifecycle programs utilizing email, push notifications, in-app communications, and paid channels.

• Collaborate with growth and performance marketing teams to formulate and test messaging frameworks aimed at converting trial users and inactive members into subscribers.

• Incorporate qualitative and quantitative member research into product roadmap discussions and influence decisions on development priorities.

• Manage go-to-market briefs, messaging, and channel strategies for new Instacart+ feature launches from initiation through post-launch performance evaluations.

• Develop insights on the subscription and loyalty landscape and provide guidance to senior stakeholders and cross-functional teams.

• Report directly to the Director of Consumer Product Marketing.

⛳️ Requirements

• Over 8 years of progressive marketing experience, including a minimum of 4 years in product marketing.

• Proven track record of leading go-to-market strategies for subscription, membership, or loyalty programs with measurable outcomes.

• Extensive knowledge of subscription/loyalty marketing mechanics, covering acquisition, onboarding, engagement, and churn management.

• Ability to synthesize consumer research, behavioral data, and competitive insights into effective positioning and messaging.

• Demonstrated capacity to influence product roadmaps and integrate customer insights into planning processes.

• Excellent written and verbal communication skills; capable of presenting and justifying strategies to VP and C-suite stakeholders.

• Experience collaborating with growth, lifecycle/CRM, creative, and data science teams on multi-channel campaigns.

• Proficient in utilizing data and A/B testing methodologies to develop and refine messaging strategies.

• Bachelor's degree or equivalent practical experience is required.

• Experience in consumer tech companies is highly preferred.

• Familiarity with marketing subscription or loyalty programs in marketplace or two-sided platform environments is preferred.

• Knowledge of tiered benefits, earn/burn mechanics, or partner integrations is preferred.

• Experience with member research, including surveys, focus groups, or user experience research (UXR), is preferred.

• Experience in managing or mentoring product marketing managers (PMMs) or junior marketers is preferred.

• Understanding of the grocery or CPG retail marketing landscape is preferred.

🏝️ Benefits

• Flexible working location options: home, office, or coffee shop.

• Regular in-person events to foster team collaboration.

• Equity grant for new hires.

• Annual refresh grants to maintain equity participation.

• Competitive salary and comprehensive benefits package.