Senior Product Marketing Manager, Logs

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of product marketing for New Relic Logs, encompassing positioning, messaging, launches, enablement, and competitive differentiation.

• Establish and uphold Logs positioning, messaging, and narrative across buyer personas, website, campaigns, sales discussions, and analyst engagements.

• Oversee comprehensive Logs launches, including tiering, messaging, content creation, enablement, and launch metrics.

• Collaborate with Product Management, Demand Generation, Corporate Communications, and Enablement for successful launches.

• Develop sales enablement materials such as pitch decks, narratives, discovery questions, objection handling strategies, first-call presentations, and talk tracks.

• Promote the adoption of sales enablement resources throughout the field.

• Work with Competitive Intelligence to create technically accurate differentiation, battlecards, and displacement strategies.

• Contribute product marketing insights regarding Logs pricing, packaging, data ingestion, retention economics, tiering, data management, and cost control.

• Generate solution briefs, blogs, webinars, demos, customer success stories, and reference architectures.

• Be the voice of the customer through interactions with customers and prospects, win/loss analyses, market research, and usage data.

• Incorporate customer and market insights into the roadmap, messaging, and segment priorities.

• Represent New Relic Logs at customer briefings, executive and field presentations, analyst inquiries, and industry events.

• Define and report on metrics such as pipeline contribution, attach and adoption rates, ingestion growth, and enablement utilization.

⛳️ Requirements

• 4–6 years of experience in product marketing or a closely related go-to-market role within the observability sector, especially in log management, monitoring, or AIOps.

• Bachelor’s degree in a technical or relevant field, or equivalent practical technical experience.

• Adequate technical understanding of log analytics, retention, and tiering to engage effectively with product and engineering teams.

• Proven record of managing end-to-end product launches, from positioning and messaging to enablement and post-launch assessment.

• A portfolio showcasing personally authored messaging and content, such as positioning frameworks, solution briefs, pitch decks, battlecards, or technical blogs, that have been adopted and utilized by the field.

• Exceptional written and verbal communication skills.

• Capacity to translate intricate technical features into clear narratives for both practitioners and executives.

• Ability to collaborate cross-functionally with Product Management, Sales, Demand Generation, Enablement, Competitive Intelligence, and Analyst Relations.

• Capability to work independently in a fast-paced environment.

• Proficiency in utilizing product usage, pipeline, and market data to prioritize tasks and demonstrate impact.

• Experience with AI tools or agentic workflows is an advantage.

• Visa sponsorship is not available for this position.

• Must verify identity and eligibility to work and complete employment eligibility verification.

• A criminal background check is required to join New Relic.

• Certain positions may necessitate passing an export compliance assessment.

🏝️ Benefits

• Corporate bonus plan.

• Healthcare benefits.

• Dental benefits.

• Vision benefits.

• Parental leave and planning.

• Mental health benefits.

• 401(k) plan with matching contributions.

• Flexible time-off policy.

• 11 paid holidays.

• Volunteer time-off.

• Flexible workforce model, including options for fully office-based, fully remote, or hybrid work arrangements.

• Support for reasonable accommodations during the application or recruitment process.