Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive go-to-market strategy for Instacart+, which encompasses positioning, messaging, acquisition campaigns, and lifecycle strategies.

• Create distinctive positioning for Instacart+ in contrast to competing membership and subscription services.

• Identify key high-value member interactions and develop messaging and lifecycle initiatives across email, push notifications, in-app communications, and paid channels.

• Collaborate with growth and performance marketing teams to formulate and test messaging frameworks aimed at converting trial users and dormant members into subscribers.

• Integrate both qualitative and quantitative member research into discussions regarding the product roadmap.

• Take responsibility for briefs, messaging, channel strategy, and performance reviews post-launch for new Instacart+ features.

• Formulate insights on the subscription and loyalty landscape, providing guidance to senior stakeholders and cross-functional collaborators.

• Report directly to the Director of Consumer Product Marketing.

⛳️ Requirements

• A minimum of 8 years of progressive marketing experience, including at least 4 years focused on product marketing.

• Proven experience in leading go-to-market strategies for subscription, membership, or loyalty programs, from positioning to lifecycle management, with demonstrable outcomes.

• In-depth knowledge of subscription and loyalty marketing mechanics, including acquisition, onboarding, engagement, and churn management.

• Ability to integrate consumer research, behavioral data, and competitive insights into effective positioning and messaging.

• Established capability to influence product roadmaps and incorporate customer insights into planning cycles.

• Exceptional written and verbal communication skills; adept at presenting and justifying strategies to VP and C-suite stakeholders.

• Experience collaborating with growth, lifecycle/CRM, creative, and data science teams on multi-channel campaigns.

• Skilled in utilizing data and A/B testing to refine and enhance messaging.

• Bachelor's degree or equivalent practical experience.

• Preferred: experience in marketing subscription or loyalty programs within marketplace or two-sided platform environments.

• Preferred: background in tiered benefits, earn/burn mechanics, or partner integrations.

• Preferred: familiarity with member research methodologies, including surveys, focus groups, or user experience research (UXR).

• Preferred: experience in managing or mentoring product marketing managers (PMMs) or junior marketers.

• Preferred: knowledge of grocery or consumer packaged goods (CPG) retail marketing.

🏝️ Benefits

• Flexible work location options: choose to work from home, the office, or a coffee shop.

• Regular in-person team events.

• Equity grant for new hires.

• Annual refresh of equity grants.

• Compensation and benefits may differ based on work location.

• Flex First remote work policy.