Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy for essential cyber threat intelligence products.

• Define the value proposition, positioning, messaging, and competitive differentiation.

• Adapt pricing and packaging as the organization expands.

• Develop unique positioning and messaging tailored to buyers, market trends, and Flashpoint's capabilities.

• Enhance awareness, pipeline, and growth for threat intelligence services.

• Oversee the product marketing strategy and roadmap for critical offerings.

• Collaborate with Product, Sales, Customer Success, and Marketing on GTM strategies and commercialization efforts.

• Create sales and marketing materials, including collateral, thought leadership pieces, solution presentations, and website content.

• Provide sales and partner teams with messaging, training, and support frameworks.

• Maintain a deep understanding of target buyers, market trends, and the competitive landscape.

• Represent Flashpoint through publishing, social media engagement, and webinars.

• Analyze customer interactions, feedback, and prospect data.

• Perform content audits and align content with the buyer journey.

• Develop competitive intelligence resources.

• Create a product demo and conduct Sales training.

• Convert the product roadmap into a cohesive launch strategy.

⛳️ Requirements

• Experience in product marketing within the cybersecurity or threat intelligence software domain.

• Proven track record of building and managing product marketing initiatives for SaaS B2B threat intelligence or cybersecurity software.

• Experience in overseeing product launches from start to finish, including positioning, sales enablement, and measurable adoption.

• Ability to distill complex technical capabilities into effective messaging and sales materials.

• Experience driving cross-functional go-to-market strategies involving Product, Sales, Customer Success, and Marketing.

• Proficient in briefing executives, boards, or industry analysts on competitive and market dynamics.

• Experience in developing pricing and packaging strategies for SaaS products.

• Familiarity with applying AI in product marketing efforts.

• Strong written and presentation skills, showcased through decks, launches, or competitive briefs.

• Capability to manage multiple concurrent initiatives while maintaining forward momentum.

• Legally authorized to work in the United States.

• Must not require current or future sponsorship to legally work in the United States.

🏝️ Benefits

• Target bonus.

• Company-funded virtual events, including book clubs, happy hours, committees, DIBE discussion groups, Donut mixers, and local team member meetups.

• Gym reimbursements.

• Expensed lunches.

• Cultural initiatives and inclusive employee events.

• Regular one-on-ones with managers.

• Regular performance reviews.

• Learning and development opportunities.

• Formalized career paths.

• Opportunities for management, individual contributor, or lateral career advancement.