Product Marketing Manager

This is a fully remote position, open to applicants in Utah.

📋 Description

• Assist Veracity's array of sales-assisted initiatives, beginning with product liability risks such as nutraceuticals, cannabis, and beauty/cosmetics, while also developing segments for restaurants and medspas.

• Support Veracity's internal agency along with its sales-assisted quoting and binding processes for more complex programs that necessitate producer-level expertise.

• Ensure the agency is equipped with positioning, competitive intelligence, and enablement resources to generate and qualify leads, converting quotes into bound policies.

• Act as the main point of contact between product marketing and agency leadership regarding program performance and pipeline health.

• Conduct market research focused on regulatory changes, shifts in underwriting appetite, and competitive positioning.

• Monitor competitor products, pricing structures, and coverage terms, translating insights into positioning recommendations.

• Collaborate with underwriting and program stakeholders to stay informed about program features, exclusions, and changes in appetite.

• Develop and maintain positioning briefs, objection handling guides, competitive battlecards, and program guidelines.

• Identify gaps in enablement and prioritize resources based on their potential impact on the pipeline.

• Train and support agency producers on program launches, coverage modifications, and updates in positioning.

• Report on quote-to-bind performance by sub-program while analyzing successes and failures.

• Build and maintain a lead scoring framework with sales agents and the CRM administrator.

• Monitor producer utilization of enablement materials and their effect on the bind rate.

• Utilize pipeline and performance metrics to inform enablement priorities.

• Coordinate channel strategies that support the agency's sales-assisted process.

• Escalate agency feedback regarding program deficiencies, competitive threats, or positioning challenges.

• Develop performance forecasts and business cases for enablement investments or program expansions at the program level.

• Oversee the transition of new or evolving programs to the agency and the sales-enablement function.

• Manage handoffs between sales-assisted programs and the online programs division.

• Create and present Initiative Success Plans that outline resource needs, anticipated returns, and success metrics.

• Offer recommendations on resource allocation, prioritization, and operational requirements.

• Implement the Objectives and Key Results framework for goal-setting and reporting.

• Attend the annual Marketing Department offsite and other in-person events as needed.

• Perform additional duties as requested, directed, or assigned.

⛳️ Requirements

• A bachelor's degree or equivalent work experience.

• 5–10 years of experience in product marketing, sales enablement, or a closely related field.

• Ideally, familiarity with agency, broker, or producer-based distribution models.

• Understanding of positioning and sales enablement within a sales-assisted, producer-facing distribution model, in addition to traditional product marketing channels.

• Capability to translate complex program and coverage details into language suitable for producers.

• Ability to cultivate trust and alignment with agency leadership and producers who are not direct reports.

• Skill in tracking and interpreting regulatory changes and shifts in underwriting appetite across high-risk specialty sectors.

• Strong organizational abilities to manage multiple sub-programs and evolving regulatory environments without losing focus on priorities.

• Proficiency in translating market and pipeline data into enablement resources that enhance the bind rate.

• Proficient in Microsoft Office Suite, Google Drive, CRM and agency management systems, and analytics platforms.

• Experience in the insurance industry is preferred.

• Knowledge of specialty/E&S or regulated verticals in cannabis, nutraceuticals, beauty/cosmetics, or related fields is advantageous.

🏝️ Benefits

• Health, dental, and vision insurance plans.

• 4 weeks of Paid Time Off.

• 10 Paid Company Holidays along with 2 floating holidays.

• 401K Programs with employer matching.

• Personal assistance programs to support a healthy personal and work-life balance.

• Opportunities to engage in innovative projects that are transforming the insurance industry.

• Collaborate with a team of dedicated, like-minded professionals.

• A culture that emphasizes growth and development.