Staff Product Manager, Marketing Automation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the product strategy, roadmap, and outcomes for AI-driven marketing solutions.

• Lead initiatives that assist real estate clients in gaining visibility through Google and AI assistants.

• Enhance the quality of marketing content produced on behalf of clients.

• Design integrations across various platforms including websites, content, email, social media, and paid channels.

• Develop measurement and attribution models to demonstrate how different channels influence business performance.

• Conduct structured client beta tests with defined hypotheses and ongoing enhancements.

• Create business cases linked to user adoption, retention, and revenue generation.

• Collaborate with engineering and design teams to successfully launch products.

• Work closely with client success and sales teams to ensure effective product launches.

• Manage a product area comprehensively and broaden its reach into new channels.

⛳️ Requirements

• Over 7 years of experience in product management, including complete ownership of a product line with responsibility for adoption, outcomes, and revenue.

• A strong sense of marketing and the ability to differentiate between high-quality and generic marketing efforts.

• Knowledge of how premium brands should present themselves in the market.

• Understanding of multichannel marketing strategies encompassing search, content, email, social media, and paid channels.

• Experience in developing marketing technology products that assist businesses in expanding their customer base.

• Firm grasp of SEO fundamentals and an understanding of discovery beyond websites, including reviews, social media, and overall business mentions online.

• Capability to construct business cases and take ownership of product outcomes.

• Regular engagement with customers and the ability to articulate product value in relatable terms.

• Skill in generating momentum in uncertain or ambiguous situations.

• Excellent communication abilities across engineering, executive, client success, and other teams.

• Quick learner with the ability to utilize AI for research, prototyping, and establishing verified truths.

• Preferred: experience with products catering to small businesses or individual operators.

• Preferred: background in developing email, lifecycle, campaign, or AI-driven marketing content products.

• Preferred: hands-on experience with marketing analytics or attribution tools.

• Preferred: familiarity with premium or luxury brands.

• Preferred: experience at a platform where a single change impacts multiple customer sites or accounts.

• Preferred: background in content creation, editorial work, or brand development.

🏝️ Benefits

• Opportunity to work with innovative AI-powered marketing solutions.

• Collaborative environment with cross-functional teams.

• Professional growth and development opportunities.

• Competitive compensation and benefits package.