Director, Martech Platform – Adobe

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, roadmap, and architectural vision for the martech stack centered on Adobe Experience Cloud.

• Determine the evolution of the platform, its integration with the wider digital ecosystem, and facilitate large-scale personalization.

• Oversee the execution of the Adobe implementation, establish a managed services model for personalization, and develop the internal Martech Platform team.

• Manage relationships with partners and vendors, transitioning the platform from implementation to internal stewardship.

• Create a multi-year roadmap for the Martech Platform focusing on personalization, content supply chain, cross-channel content reuse, AI-driven automation, and customer journey orchestration.

• Provide counsel to business and technology leaders, presenting architecture recommendations, trade-offs, risks, and options.

• Convert business objectives and product priorities into architectural guidance, technical enablers, and a delivery timeline.

• Assess effort, complexity, and dependencies for various features and initiatives.

• Review emerging technologies, platform extensions, and tools, providing recommendations for building, buying, or partnering.

• Lead a cross-functional team responsible for architecture, integrations, data collection, data engineering, governance, and administration.

• Develop frameworks for career advancement and promote innovation, agility, and continuous improvement.

• Direct solution architecture for integration patterns, data flows, dependencies, and platform standards.

• Collaborate with product managers on the vision, roadmap, and sequencing of solutions.

• Establish standardized processes for the intake of personalization use cases, requirements gathering, solution design, implementation, and measurement.

• Ensure that designs, integrations, and configurations adhere to architecture, cybersecurity, privacy, compliance, supportability, and cost standards.

• Contribute to governance of architecture, design standards, review forums, sign-off processes, and decision documentation.

• Partner with content and creative teams to enhance the scale of content creation, reuse, and delivery.

• Offer technical guidance and quality oversight to systems integrator partners and managed services teams.

• Act as the technology liaison for Cybersecurity, GRC, Legal, and Privacy matters.

• Manage consent and preference management configurations and ensure compliance with platform data-privacy obligations.

• Contribute to policies on data governance, DULE labeling, ABAC design, privacy documentation, reviews, audits, and reporting.

• Oversee the platform budget, licensing, consumption controls, contracts, infrastructure, and personnel expenses.

• Cultivate relationships with Adobe, OneTrust, Cloudflare, Twilio SendGrid, Google, AWS, agencies, systems integrator partners, and managed services partners.

• Manage project scope, SOW deliverables, knowledge transfer, and transition planning.

• Foster accountability and quality among external partners while proactively resolving issues.

• Promote adoption across Marketing, eCommerce, and product engineering teams.

• Define and monitor KPIs related to adoption, business impact, time-to-value, revenue growth, conversion rates, and customer lifetime value.

• Design and manage training, enablement, documentation, onboarding, and change-management initiatives.

• Establish the operational model for internal teams, agencies, and managed services to effectively interact with and utilize the platform.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related discipline, or equivalent practical experience.

• Over 10 years of experience in martech, digital marketing technology, marketing operations, or digital experience platforms.

• Proven track record of implementing technology platforms, leading strategies, and providing effective leadership.

• Extensive hands-on experience with Adobe Experience Cloud, particularly with AEP, Real-Time CDP, AJO, CJA with Content Analytics, Adobe Experience Manager Sites and Assets, Dynamic Media, Adobe Target, and Workfront.

• Experience transitioning from direct technical execution to strategizing platform architecture and leading teams.

• Strong understanding of identity resolution strategies, including cross-device identity stitching, identity namespace design, governance of merge policies, and management of authenticated versus unauthenticated profiles within AEP.

• Familiarity with data governance, CCPA/GDPR regulations, consent management, and martech data compliance requirements.

• Change management experience, encompassing enablement programs, adoption strategies, organizational readiness, and measurement of platform utilization.

• Proven experience managing complex relationships with systems integrators and managed services, overseeing SOWs, budget accountability, and knowledge transfer.

• Experience architecting across applications, cloud platforms, APIs, integrations, data flows, identity management, and security domains.

• Strong comprehension of APIs, microservices, event-driven architecture, and service orchestration.

• Experience collaborating with product managers and estimating and planning roadmap tasks.

• Exceptional communication skills with stakeholders including executives, product teams, architects, and engineering personnel.

• Experience building or leading a martech platform team from inception.

• Direct implementation experience with Adobe Experience Platform, Real-Time CDP, AJO, and CJA.

• Possession of one or more Adobe certifications: Adobe Certified Multi-Solution Architect, AEP Foundations, AEP Architect, AEP Data Engineer, Real-Time CDP Developer, or AJO Developer/Practitioner.

• Experience with compliance standards such as PCI DSS, GDPR, handling of PII, and compliance-relevant data flows.

• Experience with OneTrust or similar platforms for consent and preference management.

• Background in hospitality, travel, or consumer brands.

• Experience defining operational models for martech platforms catering to marketing, eCommerce, and agency teams.

🏝️ Benefits

• Eligible for bonuses.

• Opportunity to work remotely from a home office.