Digital Marketing Operations Manager

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Oversee both paid and organic digital marketing initiatives across five businesses in the Instruments Division, including SEM, SEO, and various campaigns.

• Enhance awareness, drive traffic, and foster prospect engagement through digital channels throughout the entire customer journey.

• Set objectives, KPIs, success metrics, and milestones for digital marketing projects.

• Formulate KPI strategies, assess performance, and leverage insights to refine marketing strategies and outcomes.

• Collaborate with Marketing Communications to enhance content strategies and maximize reach, engagement, and conversion rates.

• Improve website content and search performance to boost rankings, visibility, and organic traffic.

• Offer strategic recommendations to optimize media expenditures and enhance ROI.

• Act as a digital marketing subject matter expert and strategic advisor.

• Address digital marketing challenges, pinpoint root causes, evaluate potential solutions, and propose actionable recommendations.

• Explore new digital platforms and technologies, assessing their value, compatibility, and alignment with business objectives.

• Review emerging marketing technologies and suggest opportunities to enhance digital marketing capabilities and integrate with existing systems.

• Foster cross-functional partnerships across Instruments, EDT, and Corporate Marketing Operations to support business requirements and project implementation.

⛳️ Requirements

• A Bachelor’s degree in any discipline is mandatory.

• Over 8 years of professional experience in marketing, marketing communications, digital marketing, or a related field.

• More than 4 years of experience utilizing digital analytics platforms, such as Google Analytics, Adobe Analytics, and social media analytics, to assess and optimize marketing performance.

• At least 4 years of experience applying digital design and user experience (UX) principles to websites and digital marketing initiatives.

• Minimum of 4 years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs).

• Familiarity with Adobe Creative Cloud Suite is advantageous.

• Knowledge of the BrightEdge SEO platform is beneficial.

• Experience with AEM sites is preferred.

🏝️ Benefits

• Flexibility for remote work.

• Commitment to equal opportunity employment.

• Transparency in pay and protection against pay discrimination.

• Opportunity for 20% travel.