Senior Marketing Operations Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with brand, community, events, growth, and other marketing teams to transform strategies into scalable workflows.

• Oversee the system and program structure, setup, tracking, and governance across marketing automation, events management, and associated platforms.

• Create repeatable processes for campaign launches, list management, segmentation, testing, and handoff procedures.

• Manage the email and program calendar, recommending prioritization based on capacity, complexity, and business impact.

• Handle processes for lead capture, scoring, qualification, routing, and the sales operations handoff.

• Collaborate with sales operations on funnel-stage definitions, processes, documentation, lead status, and ownership.

• Develop and maintain reporting on program execution, conversion rates, and effectiveness.

• Connect marketing insights to comprehensive reporting with growth teams.

• Analyze programs for trends, risks, and opportunities while providing actionable recommendations.

• Reconcile data across systems and investigate discrepancies in reporting outcomes.

• Act as a subject matter expert in marketing automation, 6sense, Unify, and related go-to-market tools.

• Partner with Revenue Systems & Architecture on integrations, technical enhancements, and platform modifications.

• Assess new technologies, AI tools, and capabilities, presenting business cases as needed.

• Identify limitations in current tools and processes, proposing alternative solutions.

• Support the rollout, adoption, governance, and continuous improvement of standardized marketing workflows.

• Report directly to the Chief Marketing Officer.

• Willingness to travel up to 20%.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations, revenue operations, marketing analytics, demand generation, or similar go-to-market operations.

• Practical experience with Salesforce and Marketo, including campaign management, reporting, segmentation, and lead lifecycle management.

• Proficiency in marketing operations with a solid understanding of sales operations, revenue systems, and go-to-market analytics.

• Strong analytical, data-reconciliation, and problem-solving abilities.

• Capability to convert business requirements into scalable operational processes.

• Ability to influence decisions, convey complex concepts to non-technical audiences, and counsel leaders effectively.

• Capacity to work independently in ambiguous or evolving circumstances.

• Exceptional attention to detail and sound business judgment.

• Proven track record of evaluating techniques, technologies, and approaches to enhance marketing effectiveness.

• Preferred: experience in applying AI tools or automation to marketing operations workflows.

• Preferred: experience with 6sense, Unify, or similar account-based marketing and outbound platforms.

• Preferred: experience in supporting lead scoring, routing, attribution, funnel measurement, and campaign governance.

• Preferred: experience in facilitating a transition towards a structured account-based or outbound go-to-market strategy.

🏝️ Benefits

• Eligibility for performance-based bonus plans.

• Eligibility for restricted stock unit awards.

• Access to wellness programs.

• Tuition reimbursement options.

• The U Choose customizable expense reimbursement program.

• Student loan repayment support available.

• Childcare assistance programs.

• Pet insurance offerings.

• Employee resource groups to foster community.

• An inclusive corporate culture.

• Comprehensive benefits and rewards package.