Marketing Operations Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee and enhance Marketo functionalities, including email marketing, nurturing initiatives, lead lifecycle management, automation frameworks, and scoring models.

• Facilitate campaign implementation through audience segmentation, quality assurance, testing, and performance analysis.

• Supervise lead routing, data enrichment, and information flow between marketing and sales systems.

• Establish and document best practices for campaign operations.

• Create and maintain reporting dashboards across various channels, campaigns, and stages of the funnel.

• Collaborate with RevOps and SalesOps on attribution, lead-to-revenue analysis, and ROI evaluation.

• Evaluate data to uncover trends, opportunities, and actionable insights.

• Assist in quarterly business assessments and reporting for the board.

• Manage Marketo administration and oversee integrations with Salesforce, Eventbrite, N.Rich, and ZoomWebinar.

• Work with IT on data privacy, compliance, and system access protocols.

• Aid in the evaluation of marketing technologies, vendor oversight, and project implementations.

• Enhance data hygiene, enrichment processes, and the health of the marketing database.

• Collaborate with global teams on regional initiatives, product launches, and Account-Based Marketing (ABM) programs.

• Train and onboard marketing team members regarding processes, operational workflows, and technology access.

• Empower marketers in campaign setup, reporting, and operational best practices.

• Manage project timelines and plans for significant initiatives.

• Identify operational inefficiencies and promote ongoing improvements in marketing workflows.

• Report directly to the Sr. Director of Global Marketing Operations.

⛳️ Requirements

• 5–7+ years of experience in marketing operations, ideally within a dynamic SaaS or B2B technology setting.

• Advanced proficiency in Marketo.

• Experienced user of Salesforce.

• Marketo Certification is advantageous.

• Familiarity with LeanData, WordPress, Drift, and 6sense is a plus.

• Comprehensive understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics.

• Skilled in reporting and dashboard tools in Salesforce and Marketo.

• Knowledgeable in Google Analytics, UTM tracking, and digital performance metrics.

• Strong project management capabilities with the ability to juggle multiple priorities in a fast-paced, high-volume setting.

• Exceptional communication and collaboration abilities, with a service-oriented approach.

• Highly analytical with meticulous attention to detail and a commitment to continuous improvement and optimization.

• Self-motivated with a proactive attitude, comfortable with ambiguity and taking initiative.

• Experience working with global teams across different time zones and cultures is highly preferred.

• Strong proficiency and understanding of AI; knowledge of Clay and Claude is beneficial.

🏝️ Benefits

• Opportunities for professional growth.

• Commitment to diversity, equity, and inclusion.

• Equal opportunity employer.