Specialist, Paid Search, YouTube

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute and enhance Paid Search and YouTube advertising campaigns

• Assist in the planning, research, structuring, launching, and ongoing management of campaigns

• Monitor daily pacing, budgets, key performance indicators (KPIs), shifts in search demand, and overall campaign performance

• Identify potential risks and opportunities, implementing optimizations across bidding strategies, budgets, keywords, search queries, audiences, creative assets, placements, and overall campaign structure

• Track performance metrics for ad copy, keywords, audiences, and landing pages, including A/B testing and documentation of results

• Aid in weekly, monthly, and quarterly reporting by converting platform data into actionable insights

• Conduct research on competitors, keywords, the search landscape, and the marketplace

• Ensure quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting processes

• Contribute to campaign management for key clients while expanding capabilities in shopping, Performance Max, commerce, and search-adjacent media

• Provide research, insights, case studies, and suggestions for process improvements

• Represent Paid Search and YouTube in both internal and client-facing meetings

• Collaborate with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management teams

• Cultivate relationships with platform and technology partners, sharing relevant updates and best practices

• Prioritize and manage work across multiple accounts while adhering to deadlines and maintaining high quality

• Follow agency protocols, keep documentation up to date, and communicate proactively about any risks

• Balance immediate efficiency with broader objectives related to client growth, customer acquisition, revenue, lead quality, and brand goals

• Contribute to the growth of the Digital Media team through knowledge sharing, training, process development, and ongoing skill enhancement

⛳️ Requirements

• 2–3 years of practical experience in executing paid search campaigns

• Familiarity with Google Ads and Microsoft Ads; platform certifications are preferred

• Experience in activating and optimizing YouTube campaigns

• Knowledge of Search Ads 360 is an advantage

• Experience working in an advertising agency is a plus

• Proficient in campaign trafficking, tracking, reporting, budget management, and deriving performance insights through data analysis

• Ability to identify performance variables, recommend optimizations, and effectively communicate the rationale and anticipated impact

• Strong attention to detail coupled with excellent project management skills

• Commitment to maintaining disciplined quality assurance

• A collaborative mindset, creative problem-solving skills, intellectual curiosity, and a willingness to exceed client expectations

• Interest in ad technology, AI-driven search, automation, commerce, digital trends, and the evolving consumer discovery landscape

• Proficiency in Microsoft Office, particularly strong skills in Excel and PowerPoint

• Willingness to travel approximately 2–3 times per year

• Flexibility to accommodate occasional extended workdays or meetings across different time zones

• Appreciation for Rain’s Core Values

🏝️ Benefits

• Medical, Dental, and Vision insurance

• Quarterly profit-sharing program

• 401(K) plan with employer matching and immediate eligibility

• 4–6 weeks of paid time off (PTO)

• 12 paid holidays

• 12–18 weeks of paid family and medical leave

• Monthly Work-From-Home allowance

• Flexible First environment, offering work-from-anywhere options along with opportunities for virtual and in-person connections

• Investment in employees, technology, and tools