Senior Demand Generation Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage Netlify’s paid acquisition strategy, encompassing paid search, paid social, retargeting, sponsorships, and other measurable channels.

• Identify areas where paid acquisition delivers incremental value and make decisions on scaling, maintaining, or halting expenditures.

• Oversee relationships with external agencies and evaluate which tasks to handle internally.

• Take responsibility for budget planning, pacing, and ROI reporting related to paid expenditures.

• Collaborate with Marketing Operations on attribution and UTM tracking initiatives.

• Establish target audiences and channel mixes that align with Netlify’s Ideal Customer Profile (ICP).

• Work alongside Product Marketing to provide insights on paid creative messaging.

• Create measurement frameworks for Customer Acquisition Cost (CAC), signup/pipeline contributions, and payback periods by channel.

• Partner with Lifecycle and Campaigns teams to enhance onboarding and activation journeys for users acquired through paid channels.

• Develop the roadmap and business case for a fully staffed paid/performance team.

⛳️ Requirements

• A minimum of 6 years in demand generation or performance marketing.

• Direct management of a paid acquisition budget within a B2B SaaS or product-led growth setting.

• Practical experience in executing paid search, paid social, and retargeting initiatives.

• Proven success in launching or significantly expanding a paid acquisition program in an early-stage environment.

• Experience in managing external agency or partner relationships.

• Familiarity with attribution and marketing measurement concepts.

• Experience collaborating with Marketing Operations or Data teams to ensure accurate tracking.

• Some background in marketing to developers or technical audiences, or within a product-led growth approach.

• Submission of a resume or a brief summary of job history and skills is required when applying.

• A cover letter is appreciated but not mandatory.

• Openness to work in a fully remote company environment.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunity to participate in Netlify’s equity plan.

• Commitment to being an Equal Opportunity Employer.

• Disability accommodations available during the interview process.