Paid Search & YouTube Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance Paid Search & YouTube campaigns.

• Assist in the planning, research, structuring, launching, and ongoing management of campaigns.

• Monitor daily pacing, budgets, KPIs, shifts in search demand, and overall campaign performance.

• Identify risks and opportunities promptly and clearly.

• Create and apply optimizations in areas such as bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure.

• Evaluate ad copy, keyword, audience, and landing page performance in relation to client goals, including A/B testing and documentation.

• Aid in weekly, monthly, and quarterly reporting by uncovering performance narratives and converting platform data into actionable insights.

• Conduct research on competitors, keywords, the search landscape, and the marketplace.

• Ensure quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting.

• Oversee campaigns for key clients and assist in broadening capabilities in shopping, Performance Max, commerce, and search-adjacent media.

• Provide research, insights, case studies, and suggestions for process enhancements.

• Represent Paid Search & YouTube during internal and client meetings.

• Clarify campaign performance, recommendations, and next steps with support from channel leadership.

• Collaborate with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management teams.

• Cultivate relationships with platform and technology partners, sharing pertinent updates and best practices.

• Prioritize and execute tasks across multiple accounts, ensuring deadlines are met while maintaining quality.

• Adhere to agency processes, keep documentation up to date, and communicate proactively about potential risks.

• Balance short-term efficiency with clients’ growth, acquisition, revenue, lead quality, and brand objectives.

• Contribute to the growth of the Digital Media team through knowledge sharing, training, process development, and skill enhancement.

⛳️ Requirements

• 2–3 years of direct experience in executing paid search campaigns.

• Familiarity with Google Ads and Microsoft Ads; certifications on these platforms are preferred.

• Experience in activating and optimizing YouTube campaigns.

• Experience with Search Ads 360 is an advantage.

• Advertising agency background is a plus.

• Proficient in campaign trafficking, tracking, reporting, budget management, and deriving performance insights through data analysis.

• Ability to identify performance variables, suggest optimizations, and communicate the rationale and expected impact clearly.

• Strong attention to detail and effective project management skills.

• Commitment to rigorous quality assurance practices.

• A collaborative spirit, creative problem-solving approach, intellectual curiosity, and a drive to exceed client expectations.

• Interest in ad tech, AI-driven search, automation, commerce, digital trends, and the evolving consumer discovery landscape.

• Proficient in Microsoft Office, particularly with strong Excel and PowerPoint skills.

• Willingness to travel approximately 2–3 times annually.

• Flexibility to accommodate occasional extended work hours or meetings across different time zones.

• Alignment with Rain’s Core Values.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match and immediate eligibility.

• 4–6 weeks of Paid Time Off (PTO).

• 12 paid holidays.

• 12–18 weeks of paid family and medical leave.

• Monthly Work-From-Home allowance.

• Flexible First environment that allows employees to work from various locations and connect virtually or in person when feasible.

• Investment in employees, technology, and tools.