Senior Manager, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Evolve's paid acquisition strategy from start to finish, encompassing channel mix, budget management, campaign development, creative strategy, and agency partnerships.

• Manage the allocation of paid channels on a monthly basis, including paid search, paid social, programmatic, direct mail, AI search surfaces, and new experimental channels.

• Track the delivery of qualified leads against the established plan and forecast, diagnose factors affecting performance, and allocate budget to maximize efficiency.

• Oversee monthly expenditure and volume inputs for the marketing forecast, adjusting plans mid-month if delivery metrics change.

• Directly create and optimize campaigns on Google Ads and Meta platforms.

• Develop audience strategies encompassing prospecting, retargeting, customer lists, lookalike audiences, and first-party data from properties, permits, and owners.

• Design and evaluate tests related to audience targeting, creative approaches, bidding strategies, placement, geographic focus, and landing pages.

• Initiate channels such as Performance Max, connected TV, podcasts, and expanded direct mail from inception.

• Collaborate with creative partners to establish a paid creative strategy, including messaging, formats, testing frameworks, and scaling decisions.

• Assist in measuring incrementality and uncovering previously overlooked offline channels, partnering on attribution efforts.

• Collaborate with analytics, product, and sales teams across the entire funnel from initial impression to signed agreement.

• Lead through data-driven evidence and influence as a senior individual contributor within a small, flat team.

⛳️ Requirements

• Minimum of 7 years of experience in performance marketing or digital media buying, with direct responsibility for managing paid search and paid social campaigns.

• Demonstrated success in owning and scaling paid acquisition efforts against customer acquisition cost (CAC), cost per acquisition (CPA), cost per qualified lead, or profitability objectives, managing eight-figure annual media budgets.

• In-depth expertise in Google Ads and/or Meta platforms, including campaign structure, bidding strategies, budget management, audience oversight, creative testing, and optimization techniques.

• Experience in strategizing for external media agencies and ensuring accountability for execution, including the transition of work to in-house teams.

• Proven track record in forecasting, including monthly expenditure and volume contributions to a marketing plan, with the ability to adjust plans mid-month as necessary.

• Strong analytical abilities and familiarity with SQL and product analytics tools.

• Capability to interpret channel and funnel analytics to inform investment strategies.

• Experience in developing or implementing paid creative strategies in collaboration with creative teams or agencies.

• Familiarity with AI tools like Claude for analysis, creative iteration, and reporting.

🏝️ Benefits

• Competitive salary within the industry.

• Equity opportunities within the company.

• 401(k) plan featuring a 4% immediate vesting match.

• Paid parental leave ranging from 16 to 18 weeks for birthing parents.

• 10 weeks of paid parental leave available for non-birthing parents.

• Coverage for infertility treatments.

• Comprehensive medical, dental, and vision insurance plans.

• 100% employer-covered dental and vision for individual plans.

• Affordable medical insurance options.

• 10 complimentary mental health visits.

• Pet insurance coverage.

• Generous paid time off (PTO) policy.

• Remote work opportunities for full-time exempt employees.

• Paid sick leave.

• Paid holidays.

• Personal holiday allowance.

• Annual travel credit for Evolve after one year of employment.

• Discounts on stays at all Evolve properties.

• Comprehensive onboarding programs.

• Access to learning and development resources.

• Employee Resource Groups for additional support.