Senior Manager, Demand Generation

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of paid acquisition and performance marketing across various channels including paid search, paid social, display, and digital ABM, with a focus on optimizing pipeline, CAC, and payback.

• Oversee performance marketing agency partnerships, ensuring effective execution, creative output, experimentation, and campaign results.

• Spearhead SEO and AI-driven discovery (AEO) initiatives across platforms such as Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels.

• Manage the Share of Model strategy to enhance brand visibility, citations, and recommendations in AI answer engines.

• Develop AI-driven campaign automation utilizing tools like Clay, Make, n8n, LLM prompts, and other AI creative resources.

• Take ownership of web performance and conversion rate optimization (CRO) through testing of landing pages, messaging, offers, and user experience.

• Lead lifecycle nurturing and funnel optimization from MQL to SQL to Opportunity.

• Collaborate on integrated campaign strategies and pipeline performance alongside the SVP of Marketing.

• Drive performance creative strategies in collaboration with Creative and agency partners, optimizing campaign assets by analyzing CTR, conversion rates, and pipeline contributions.

⛳️ Requirements

• A minimum of 6 years of experience in Demand Generation / Growth Marketing within a high-growth B2B SaaS or enterprise AI startup.

• Demonstrated success in testing and integrating advanced AI software into campaign operations.

• Extensive technical knowledge of Clay, Make/n8n, LLM prompts, and AI creative suites.

• Proven ability to manage a qualified enterprise pipeline number and oversee paid digital budgets from inception to completion.

• Strong background in managing paid performance, conversion rate optimization (CRO), and automated email nurture streams.

• Proficiency in understanding CAC, payback periods, multi-touch attribution, and CRM/MAP reporting.

• Familiarity with Salesforce and HubSpot/Marketo.

• Capability to collaborate effectively with Product Marketing, Creative Directors, and Sales teams.

• A mindset driven by curiosity, collaboration, and a focus on impactful outcomes.

🏝️ Benefits

• Regular employees may be eligible to participate in commission or bonus programs (target included in OTE).

• Equity options available.

• Comprehensive benefits package.