Paid Ads & SEO Specialist – Google Ads, Meta Ads

This is a fully remote position, open to applicants in New York.

📋 Description

• Create, oversee, and enhance Google Ads campaigns tailored for camps and enrichment initiatives.

• Optimize keywords, search terms, negative keywords, bidding strategies, geographic targeting, and budget distribution.

• Experiment with ad copy and landing pages to boost registration completions and improve acquisition efficiency.

• Develop and enhance Facebook and Instagram campaigns through Meta Ads Manager.

• Design and test target audiences, creative concepts, messaging, and promotional offers.

• Craft ad copy and supply creative briefs to the content team.

• Formulate a prioritized SEO strategy for camps, after-school programs, and local enrollment opportunities.

• Execute keyword research focused on search intent and business value.

• Enhance program and location pages, including titles, headings, content, and internal linking structures.

• Utilize Google Search Console and analytics to uncover opportunities and assess performance fluctuations.

• Recognize technical SEO challenges impacting crawling, indexing, and website usability.

• Implement SEO enhancements and coordinate changes with developers.

• Boost local search visibility through precise business information and location-based content.

• Evaluate organic search performance through metrics like qualified traffic, inquiries, and registrations.

• Verify conversion tracking across advertising platforms, analytics, and the registration process.

• Align reported conversions with actual registrations and revenue outcomes.

• Distribute advertising budgets based on timing, location, enrollment priorities, and capacity considerations.

• Diagnose whether underwhelming results derive from targeting, creative aspects, landing pages, tracking, or registration barriers.

• Provide succinct weekly reports detailing results, adjustments, insights gained, and planned actions.

⛳️ Requirements

• Proven hands-on experience in managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget management.

• Established SEO experience with concrete examples of executed work and measurable results.

• Proficient in Google Analytics 4 and Google Search Console.

• Experience in implementing or troubleshooting conversion tracking mechanisms.

• Strong analytical skills and the capacity to articulate performance changes and data-driven decisions.

• Ability to link marketing efforts to customer acquisition and revenue generation.

• Exceptional communication skills, dependable follow-through, and accountability for results.

• Experience with local consumer services, family programs, education, or seasonal businesses is preferred.

• Previous experience in the NYC parenting market is advantageous but not mandatory.

• Familiarity with AI tools and platform certifications is a plus.

• Submission of a resume is required.

• Two brief examples of personally managed paid campaigns are required: one Google Ads campaign and one Meta Ads campaign, including dates, spending, objectives, conversion definitions, results, exact responsibilities, and specific optimizations.

• Finalists must be prepared to discuss campaign decisions and address a sample performance issue during a live interview.

🏝️ Benefits

• Equal opportunity employer.

• Flexible part-time schedule ranging from 5 to 20 hours per week.