Solutions Marketing Manager, Financial Services

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Assist in executing the go-to-market strategy for Alteryx within the financial services sector.

• Implement go-to-market initiatives, campaigns, plays, and field-facing resources specific to financial services.

• Manage financial services buyer personas, focusing on Risk, Compliance, and Finance Operations.

• Create and enhance messaging and positioning targeted at financial services use cases.

• Lead the production of credible and authentic content, including thought leadership pieces, whitepapers, and collaborative campaigns.

• Develop and sustain sales enablement materials such as battlecards, solution briefs, demonstrations, and presentations.

• Collaborate with Demand Generation and RevOps on campaigns, sales plays, and pipeline initiatives.

• Create reusable resources that translate Alteryx’s value into relevant financial services use cases.

• Keep track of industry trends, regulatory changes, and competitive landscapes.

• Work in partnership with Product, Core PMM, Solutions Marketing, Sales, Customer Success, Partner, and GTM teams.

• Implement initiatives and resources that enhance awareness, drive pipeline, foster customer engagement, promote adoption, and contribute to revenue growth.

⛳️ Requirements

• 3–5 years of experience in Product Marketing, Solutions Marketing, or GTM positions within the B2B SaaS sector.

• Preferred experience in financial services technology, data analytics, AI, or cloud platforms.

• Familiarity with retail banking, capital markets, wealth management, or insurance sectors.

• Experience in supporting product launches, campaigns, or go-to-market strategies.

• Strong storytelling abilities, with a knack for translating technical concepts into customer-centric messaging for finance professionals.

• Capability to work across various functions and manage numerous stakeholders.

• Comfortable working in a fast-paced, dynamic environment.

• Strong execution focus with attention to detail and quality.

• A keen interest in Agentic AI, data platforms, modern analytics architectures, and intricate financial use cases.

• BA/BS degree required; advanced degrees such as an MBA are advantageous.

• Willingness to travel approximately 20% for customer meetings, events, partner engagements, and internal discussions.

• Ability to comply with U.S. export controls.

🏝️ Benefits

• Target annual bonus of 10% of base salary, contingent on individual and company performance.

• Monthly Connectivity Plus stipend of $150 to assist with remote work-related expenses.

• Annual reimbursement of $200 for home office expenses.

• Coverage for medical, dental, and vision needs.

• 401(k) plan with company matching contributions.

• Paid parental leave.

• Caregiver leave.

• Flexible time off policy.

• Support for mental health.

• Wellness reimbursement options.

• Opportunities for career development and education assistance.

• Reasonable accommodations provided during the recruitment process.