Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop concise positioning and messaging that emphasizes the value of LANSA’s developer tools.

• Plan and implement go-to-market strategies for product launches and updates.

• Create marketing collateral, including blog posts, email campaigns, product pages, and presentations.

• Produce and oversee webinars that focus on product education, demonstrations, customer success stories, and thought leadership.

• Collaborate with Pre-Sales, Sales, Product, Services, design, digital, and demand generation teams.

• Transform technical product information into clear, customer-friendly content.

• Conduct research on market trends and competitors.

• Monitor and enhance content performance utilizing engagement metrics.

• Support lead generation objectives and enhance the customer journey.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Minimum of 3 years experience in product marketing or a similar content-driven role.

• Demonstrated ability to create impactful marketing content.

• Strong skills in writing, editing, and storytelling.

• Experience in managing webinars and virtual events.

• Comfortable leading cross-functional projects and teams.

• Exceptional project management and time management abilities.

• Experience in SaaS marketing, B2B technology, or related sectors is preferred.

• Familiarity with WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce is preferred.

• Customer-oriented with a solid understanding of market needs.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Supportive and collaborative team environment.