Solution Campaign Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the strategic marketing lead for campaign solutions targeting all NorAm growth accounts.

• Set priorities and coordinate execution with digital, value messaging, events, and SDR teams.

• Design and implement scalable multi-channel campaigns utilizing email, webinars, advertising, tradeshows, and various 1:Many tactics.

• Define and oversee the account journey from initial contact to Pod-ready status.

• Establish criteria for account graduation and manage handoff processes with sales and Pod leadership.

• Take ownership of marketing-sourced pipeline, new-logo acquisition, and initial-ARR targets.

• Manage the marketing budget in relation to performance targets.

• Develop AI strategies for generating qualified pipeline, including predictive or intent-based lead scoring, account prioritization, next-best-action recommendations, and AI-assisted SDR workflows.

• Implement 1:Many and 1:Few campaign strategies across the non-Pod account base.

• Collaborate with NorAm Sales leadership, Pod leads, account managers, SDRs, and other internal stakeholders.

• Create messaging strategies and content for emails, webinars, and events.

• Plan and manage tradeshows and customer-specific events.

• Identify growth opportunities and build a pipeline of accounts prepared for Pod handoff.

⛳️ Requirements

• 10 to 15 years of progressive experience in B2B technology marketing.

• Extensive understanding of complex B2B technology selling environments.

• Experience in leading strategically through influence rather than direct authority.

• Proven track record of executing scaled, always-on campaigns across email, digital, webinars, and tradeshows.

• Experience in converting broad interest into a qualified, sales-ready pipeline.

• Preferred B2B technology marketing experience in banking, telecommunications, and related sectors.

• Familiarity with competitive and regulatory landscapes within banking, telecommunications, and related sectors is a significant asset.

• Experience working collaboratively with senior executives, customers, and sales teams.

• Strong creative abilities in communication and problem-solving.

• Proficiency in metrics and measurement of marketing performance.

• Significant experience using GenAI for demand generation, event content, and personalization.

• Ideally, broader experience in AI-driven pipeline generation is preferred.

• Excellent writing and presentation skills.

• A passion for technology, learning, and creativity.

• Knowledge and experience in developing demand marketing plans and coordinating campaign-based demand generation with Pod-based ABM.

• Bachelor's degree, preferably in marketing or a related field.

• Expected travel of approximately 10–25%.

🏝️ Benefits

• An inclusive culture that reflects FICO’s core values.

• Opportunities for professional development and valuable learning experiences.

• Competitive compensation, benefits, and rewards programs.

• Emphasis on work/life balance.

• Employee resource groups.

• Social events.

• Support for skill development and career growth.