Social Video Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee content production for Study.com's owned social media channels.

• Collaborate with creators to enhance Study.com's visibility on TikTok, Instagram, and YouTube.

• Manage college- and career-oriented social channels comprehensively, from talent acquisition to publishing and analytics.

• Lead a team of social media specialists in producing scaled social video content.

• Develop systems that align creators and internal teams with the Study.com brand identity.

• Create an AI-enhanced workflow for monitoring trends and conducting research.

• Implement industry best practices and execute experimentation roadmaps.

• Identify, reach out to, negotiate with, and contract platform-specific creators, customers, partners, and UGC talent.

• Offer hands-on storytelling and channel-specific guidance to creators.

• Detect trends and transform insights into innovative content concepts.

• Ensure all content is native to the platform, aligns with brand standards, and is optimized for platform algorithms and user preferences.

• Oversee talent management, content, publishing schedules, production timelines, targets, and budgets.

• Foster engaged communities and assist creators in expanding their audiences.

• Take responsibility for channel revenue objectives and report on social key performance indicators, conversions, and self-reported revenue.

⛳️ Requirements

• Minimum of 5 years in social media, creator partnerships, or talent management, including at least 2 years of direct management of creators and partnership negotiations.

• Profound and up-to-date knowledge of TikTok, Instagram Reels, and YouTube (including long-form and Shorts).

• Excellent creative judgment regarding hooks, storytelling, and edits, while maintaining the creators' unique voices.

• Proven track record in sourcing, negotiating with, and developing creators.

• Experience in leading social media production teams and social media professionals.

• Strong analytical abilities with a knack for linking social media performance to revenue and conversion metrics.

• Familiarity with AI tools for research, trend tracking, content creation, and workflow management.

• Experience in establishing a UGC or customer-to-creator program is a plus.

• Knowledge of SEO and search principles, including keyword research and metadata, is advantageous.

• Must possess a personal computer and have reliable access to high-speed internet.

• Must be available during Pacific Time business hours, Monday through Friday.

🏝️ Benefits

• Full-time contract position.

• Work during Study.com's Pacific Time business hours, Monday through Friday.

• Must use a personal computer and have reliable access to high-speed internet.

• Equal employment opportunities and protections against discrimination.