Social Media Specialist, Level II

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute the organic social media strategy as part of comprehensive omni-channel tactics and strategies.

• Produce social media content that aligns with PMI’s brand guidelines, which includes writing, visuals, and short-form video.

• Act as a subject matter expert for key social media platforms.

• Implement campaigns utilizing platform best practices and adaptive strategies to enhance audience engagement.

• Establish measurement and testing frameworks.

• Enhance the efficiency of social program and campaign analysis and reporting.

• Oversee and evaluate weekly, monthly, and quarterly organic social performance reports.

• Offer data-driven insights that align with business objectives.

• Assess the quantitative and business impact of organic social media initiatives and refine outcomes accordingly.

• Recognize key issues and events that influence marketing segments and associated business areas.

• Collaborate to attract and engage target customer demographics.

• Connect with influencers to extend reach to larger audiences.

• Collaborate with and evaluate work produced by designated external vendors.

⛳️ Requirements

• Bachelor’s degree in marketing, public relations, communications, or a related field.

• 5-7 years of experience in marketing, social media management, brand management, or a related discipline.

• Experience in managing agencies, particularly with minimal supervision.

• Proven ability to thrive in an agile, dynamic, and customer-focused environment.

• Strong comprehension of how to represent the organization’s priorities and initiatives across various communication platforms.

• Keep informed about customer behaviors and industry trends.

• Analytical mindset with experience in both qualitative and quantitative analysis.

• Capability to manage multiple projects concurrently while collaborating with various teams and stakeholders.

• Strong creative thinking skills.

• Proficient in using Canva and other social-first creative tools for producing creative assets.

• Experience utilizing AI tools to enhance efficiency while ensuring accountability for the quality and accuracy of final outputs.

• Exceptional communication, collaboration, presentation, and negotiation skills.

• Proficiency in English.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Up to 25% travel.