Marketing Executive, Social Media & Design

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Enhance the organization’s digital footprint, employer branding, and marketing initiatives.

• Amplify the promotion of job openings across the company's social media platforms.

• Boost social media engagement surrounding team updates, workplace culture, events, photographs, milestones, promotions, anniversaries, and new hires.

• Formulate a LinkedIn strategy for both the organization and individual recruiters.

• Oversee and guide consultant posts, job sharing, reposting, and overall engagement.

• Elevate employer branding through effective Glassdoor management, office showcases, staff events, and team photography.

• Increase followers, engagement, and brand visibility via LinkedIn, Instagram, and other social channels.

• Recognize and leverage social media and digital trends to ensure campaigns remain relevant and impactful.

• Promote the company website, post job openings online, and share opportunities through LinkedIn.

• Guarantee that job postings are consistently updated on relevant company web pages.

• Create long-term market content, encompassing market insights, debt and equity market data, and industry updates.

• Enhance marketing content for clients and candidates, including information packs, consultant biographies, market coverage, testimonials, success stories, and case studies.

• Develop market-specific content, such as geographic market intelligence, salary surveys, and summaries of client activities.

• Share pertinent client posts and provide weekly summaries of client hiring activities.

• Establish and maintain a centralized content calendar.

• Assist with SEO efforts to enhance online rankings and visibility.

• Monitor and report on social media performance, engagement metrics, and results.

• Conduct competitor analysis and evaluate competitor followers and social media strategies.

• Explore online forums, events, groups, Reddit, and other platforms to discover candidate pools and networking opportunities.

• Aid business development through marketing proposals and supplemental materials.

• Assist with targeted outreach campaigns for candidates.

• Execute email marketing activities for client and candidate networks.

• Support recruitment, candidate attraction, and business development goals through digital marketing and social media efforts.

⛳️ Requirements

• Proven experience in marketing and social media.

• Background in enhancing digital presence, employer branding, and marketing activities.

• Capability to formulate and implement social media strategies across LinkedIn, Instagram, and other pertinent channels.

• Proficiency in creating content for clients and candidates, including market insights, salary surveys, testimonials, success stories, and case studies.

• Understanding of SEO improvement strategies and website visibility enhancement.

• Skill in tracking and reporting social media performance, engagement levels, and outcomes.

• Competency in conducting competitor research and analyzing social media strategies.

• Ability to explore LinkedIn forums, events, online groups, Reddit, and other relevant platforms.

• Experience in email marketing.

• Skill in crafting marketing proposals and supporting materials for business development.

• Ability to conduct targeted outreach and messaging campaigns for candidates.

• Proficiency in utilizing content calendars for social media posts, newsletters, blogs, industry updates, current events, and recruitment happenings.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career growth.

• Flexible working arrangements and supportive work environment.

• Health and wellness programs.

• Employee recognition and rewards initiatives.