Social Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance the company's visibility on LinkedIn, Facebook, Instagram, and other pertinent platforms.

• Position LinkedIn as a key channel for brand expansion, networking, and generating appointments.

• Develop and share professional LinkedIn posts aimed at educating audiences, establishing credibility, and sparking interest.

• Identify relevant professionals, business owners, prospects, and potential strategic partners on LinkedIn.

• Send targeted connection requests on LinkedIn and steadily expand the company's professional network.

• Interact with pertinent LinkedIn connections, posts, and discussions.

• Create posts and calls to action that guide interested prospects to Calendly for appointment scheduling.

• Monitor LinkedIn invitations, connections, engagement, conversations, and appointments generated.

• Review, redesign, and refresh company and professional LinkedIn and social media profiles.

• Generate and publish content across LinkedIn, Facebook, Instagram, and other platforms.

• Develop graphics, carousels, short-form videos, educational posts, promotional content, and other social media assets.

• Utilize Canva, Adobe Creative Suite, or comparable platforms to produce professional graphics and branded materials.

• Ensure consistent branding and visual representation across social media, newsletters, and the website.

• Create and distribute professional email newsletters.

• Design newsletter layouts, graphics, educational content, and calls to action.

• Maintain newsletter distribution lists and assist in organizing contact information.

• Repurpose newsletter content into social media posts and website material.

• Add newsletters, articles, graphics, videos, and other approved content to the company website.

• Perform routine updates on website content, images, profiles, and pages.

• Review the website and online profiles for outdated information and potential enhancements.

• Maintain a structured social media and newsletter content calendar.

• Collaborate with leadership to transform financial education, company information, and professional insights into engaging content.

• Collect, organize, and manage marketing and social media data.

• Create and maintain Excel or Google Sheets trackers, spreadsheets, and reports.

• Monitor LinkedIn activity, social media performance, website traffic, newsletter activity, Calendly bookings, leads, and appointments.

• Track reach, impressions, engagement, followers, clicks, connections, and appointment activities.

• Organize data for leadership to easily comprehend the effectiveness of marketing activities.

• Compare performance across posts, newsletters, platforms, and campaigns.

• Identify which content and topics yield the highest engagement and appointment rates.

• Prepare regular reports summarizing marketing and social media performance.

• Utilize performance data to suggest improvements in content, posting frequency, outreach, and messaging.

• Conduct research on competitors, industry trends, and successful social media tactics.

• Maintain organized libraries of graphics, photos, videos, newsletters, templates, and other marketing resources.

• Continuously innovate new strategies for enhancing the brand, increasing LinkedIn visibility, and generating additional appointments.

⛳️ Requirements

• Up to 2 years of experience in Social Media Management, Social Media Content Creation, Brand Marketing, Graphic Design, or a related field.

• Strong experience utilizing LinkedIn for professional networking, content creation, and audience growth.

• Experience in sending LinkedIn invitations and building professional networks.

• Proven track record of creating and managing content across LinkedIn, Facebook, Instagram, and other social platforms.

• Experience in creating and managing email newsletters.

• Strong skills in data collection, organization, and reporting.

• Proficient in using Excel or Google Sheets to organize and track marketing data.

• Ability to analyze social media and marketing metrics to identify trends.

• Graphic design experience is highly preferred.

• Proficiency with Canva, Adobe Creative Suite, or similar design tools.

• Experience in creating graphics, carousels, social posts, and branded marketing materials.

• Experience in making regular updates to website content and design.

• Familiarity with Calendly or similar appointment-scheduling platforms.

• Strong understanding of social media engagement and effective calls to action.

• Excellent written communication skills.

• Strong attention to detail and organizational abilities.

• Experience in financial services, professional services, insurance, investments, or another trust-based industry is a significant plus.

• Creative, analytical, proactive, and capable of independently generating new content ideas.

• Portfolio or examples of previous social media and graphic design work are strongly preferred.

🏝️ Benefits

• Competitive salary.

• Opportunity to influence the HR function of a rapidly expanding BPO.

• Collaborate closely with a team of industry leaders who have successfully scaled BPOs in the past.

• Career growth and development opportunities.