Social Media, Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of social media strategy, calendar management, content production, posting, and community engagement for all brands across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.

• Create and edit reels, short-form videos, carousels, property showcases, market highlights, and owner testimonials.

• Collaborate with local teams and freelancers for on-site content creation.

• Generate AI-optimized creative materials, including scripts, hook variations, captions, resizing, and repurposing assets.

• Design campaigns for real estate agents, referral programs, co-branded content, lunch-and-learn sessions, and partner toolkits.

• Organize and coordinate owner mixers, agent events, sponsorships, and local activations from start to finish.

• Oversee event budgets, invitations, logistics, follow-ups, and CRM attendee tracking.

• Assist with brand launches, rebranding efforts, print materials, and promotional merchandise projects.

• Monitor clicks, sessions, owner leads, agent referrals, and bookings generated through social media and events.

• Develop event and agent-campaign playbooks for cross-brand usage.

• Collaborate with brand teams, local staff, and freelancers across the organization.

• Report directly to the Marketing Director.

⛳️ Requirements

• Proven experience in creating and marketing content.

• Proficiency in quickly and effectively editing short-form video content.

• Strong organizational skills to manage the calendars of 8 brands and host an event within the same week.

• Experience in planning and coordinating remote events, including handling invitations, logistics, and follow-up.

• Daily utilization of AI tools such as CapCut, Descript, Canva AI, Claude, or ChatGPT.

• Transparency regarding performance and a willingness to adapt ineffective strategies.

• Excellent command of written and spoken English.

• Background in STR, hospitality, travel, or real estate marketing is advantageous.

• Established relationships with real estate agents in the company's target markets are a plus.

• Experience managing social media for multiple brands is beneficial.

• Basic knowledge of Meta Ads is a plus.

🏝️ Benefits

• Remote work flexibility.

• Full-time employment opportunity.

• Access to shared marketing, technology, finance, and human resources.

• Option to request alternative screening methods for microphone, privacy, or accessibility concerns.

• Application accommodations are available.